Were looking for a highly motivated and versatile Marketing Operations Manager to join our growing marketing team at QAD a leading integral SaaS company. This role is pivotal in ensuring our marketing engine runs smoothly efficiently and is built to scale. Youll report directly to the Sr. Director of Global Marketing Operations and serve as a key partner to demand generation digital content and regional marketing teams.
This is a dynamic fast-paced high-volume role that requires a passion for marketing systems a data-driven mindset and a strong bias for action. If youre someone who thrives on collaboration is energized by solving complex problems and is excited to make a global impactthis role is for you.
Responsibilities:
Marketing Automation & Campaign Operations
- Own the day-to-day management and optimization of Marketo including building and executing email campaigns nurturing programs lead lifecycle processing automation infrastructure and scoring models.
- Partner with marketing stakeholders to support campaign execution ensuring accurate audience segmentation QA testing and performance tracking.
- Manage lead routing enrichment and data flow processes across marketing and sales systems (e.g. Marketo Salesforce ZoomInfoetc.)
- Establish campaign operations best practices and documentation to drive global consistency and efficiency.
- Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude
Reporting Analytics & Insights
- Develop and maintain reporting dashboards to measure marketing performance across channels campaigns and funnel stages.
- Partner with RevOps and SalesOps teams to ensure accurate attribution lead-to-revenue tracking and ROI measurement.
- Conduct data analysis to uncover trends opportunities and recommendations that drive smarter marketing decisions.
- Support quarterly business reviews (QBRs) and board-level reporting with clear concise marketing performance insights.
Marketing Technology & Infrastructure
- Serve as the power user and system admin for Marketo; evaluate and manage integrations with key platforms (Salesforce Eventbrite ZoomWebinar. etc.).
- Partner with IT to manage data privacy compliance (e.g. GDPR CCPA) and system access protocols.
- Work with the Sr. Director of Global Marketing Operations on tech stack evaluations vendor management and implementation projects as needed to support scale and innovation.
- Monitor and improve data hygiene enrichment workflows and marketing database health.
Cross-Functional Enablement & Project Management
- Collaborate across global teams to support regional marketing campaigns product launches and ABM programs.
- Training and onboard new marketing members on process operations and technology access and enablement
- Provide guidance and enablement to marketers on best practices for campaign set-up reporting and operational processes.
- Own project plans and timelines for key initiatives ensuring deadlines are met and stakeholders are aligned.
- Proactively identify operational gaps and drive continuous improvement in marketing workflows.
Qualifications :
- 57 years of experience in marketing operations preferably in a fast-paced SaaS or B2B technology environment.
- Expert-level experience with Marketo and power user experience in Salesforce (Marketo Certified is a plus). Knowledge in the following systems is also a plus: LeanData WordPress Drift and 6sense. Deep understanding of the B2B marketing funnel lead management campaign attribution and marketing analytics.
- Proficient in reporting and dashboard tools within Salesforce and Marketo.
- Familiarity with Google Analytics UTM tracking and digital performance metrics.
- Strong project management skills and the ability to manage multiple priorities simultaneously in a fast paced high volume work environment.
- Excellent communication and collaboration skills with a service-oriented mindset.
- Highly analytical with strong attention to detail and a passion for continuous improvement and optimization. Self-starter with a can-do attitudecomfortable navigating ambiguity and taking initiative. Experience supporting global teams across time zones and cultures is strongly preferred.
What Youll Bring to the Team:
- A proactive mindset with a passion for enabling marketing success through technology and data. Ability to bridge the gap between strategy and execution - bringing ideas to life through strong operational planning.
- Flexibility and resilience in the face of a high-growth ever-evolving SaaS environment.
- A collaborative spirit and willingness to roll up your sleeves to help the team succeed.
- Additional information
Additional Information :
QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive life sciences packaging consumer products food and beverage high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.
About QAD:
QAD Redzone is redefining manufacturing and supply chains through its intelligent adaptive platform that connects people processes and data into a single System of Action. With three core pillars Redzone (frontline empowerment) Adaptive Applications (the intelligent backbone) and Champion AI (Agentic AI for manufacturing) QAD Redzone helps manufacturers operate with Champion Pace achieving measurable productivity resilience and growth in just 90 days.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions respects their unique perspectives and provides opportunities for growth regardless of background. QADs DEI program is driving higher levels of diversity equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
📌 Marketing Operations Manager (Ciudad de México)
🏢 Qad
📍 Ciudad de México
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