- Support our new hotel openings through keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
- Manage large list of hotels and their channel participation for the social review program, ensuring hotels are properly onboarded and connected across channels.
- Demonstrate clear understanding of GEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
- Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics.
- Provide additional content marketing support for new hotel openings as needed.

Requirements:

- Bachelor's or master's degree in marketing, advertising, content strategy, project management, or an equivalent combination of education and work-related experience
- Excellent written and verbal communication in English required
- 2-5 years of experience in marketing / project management
- Demonstrated or previous experience in SEO analysis and performance analysis is preferred, but not required.

This role is based in Guadalajara, we require 4 days in office, 1 day remote

📌 Associate Manager, Content Marketing Services (Centro)
🏢 Ihg
📍 Centro