B2B Lead Generation & Growth Marketing Manager

100% REMOTE OPPORTUNITY IN MEXICO

SCHEME: CONTRACTOR (SOLO SE OFRECE EL SUELDO NETO MENSUAL SIN PRESTACIONES)

JD:

Generate qualified buyer leads, sales meetings, and pipeline for Gracemark’s staffing and integral workforce businesses. We need a hands-on operator who has already delivered measurable B2B lead generation results.

What you will do

- Generate leads through mass email, LinkedIn Ads, Google Ads, outbound prospecting, SEO, AEO, and content.
- Build complete funnels: offer, copy, Lovable landing page, lead capture, nurturing, appointment booking, and sales handoff.
- Administer the CRM, including pipelines, lead routing, automations, integrations, data quality, and reporting.
- Use AI to improve BDR and marketing execution. Track qualified leads, meetings, opportunities, pipeline, and acquisition cost.

Must-have experience

- Proven B2B lead generation results, plus hands-on BDR and staffing, recruitment, or workforce solutions experience.
- Personally managed mass email and paid LinkedIn Ads campaigns that generated qualified leads .
- Funnel architecture, funnel hacking, and expert conversion copywriting, including adapting proven templates and campaign patterns.
- Strong Lovable proficiency, website development, A/B testing, and basic HTML, CSS, and JavaScript.
- CRM administration , including configuration, workflows, integrations, attribution, and dashboards.
- AI experience in BDR and marketing, with at least one completed project showing measurable positive results.
- Google Ads, social advertising, SEO, AEO, blog management, and LinkedIn/social page management.
- Professional fluency in English and Spanish, including persuasive business writing.

Apply with evidence Submit two brief case studies showing what you personally executed, the channels, budget, timeframe, qualified leads, meetings, and pipeline where available. Include mass email, LinkedIn Ads, Lovable, CRM, and at least one successful AI project. Examples may overlap; redacted evidence is welcome.

Disqualifying questions

Require Yes/No plus one sentence of evidence . A “No” fails a must-have. A “Yes” must be verified.

1. Have you personally generated qualified B2B buyer leads and sales meetings, with results you can substantiate?
2. Have you run mass email campaigns that generated qualified leads and personally managed deliverability and follow-up?
3. Have you personally managed paid LinkedIn Ads campaigns that produced qualified leads?
4. Have you built complete funnels, used funnel hacking, and written or adapted conversion copy?
5. Have you built or improved live Lovable websites, run A/B tests, and used basic web programming?
6. Have you administered CRM workflows, lead routing, integrations, attribution, and reporting?
7. Have you used AI in BDR and marketing, with at least one completed project showing measurable positive results?
8. Do you have both hands-on BDR experience and staffing, recruitment, or workforce solutions experience?
9. Have you executed Google Ads, SEO/AEO, and blog or social content management?
10. Can you write persuasive copy and conduct business conversations in both English and Spanish?

Qualifying questions

1. Prove your results. Walk us through your strongest campaign: buyer, offer, channels, budget, timeframe, qualified leads, meetings held, and opportunities. What did you personally execute? Show evidence and explain how leads were qualified.
2. Show your channel experience. Show one mass email campaign and one LinkedIn Ads campaign. Explain targeting, deliverability, spending, qualified lead costs, follow-up, and what you changed when performance was weak.
3. Demonstrate your funnel and CRM. Walk through a Lovable funnel you built, from landing page and form to CRM creation, attribution, routing, nurturing, and booking.



Show workflows you configured and a technical issue you fixed.
4. Verify your AI project. Show the tools, workflow, baseline, timeframe, and positive result from one completed project. What did AI change, what did you personally build, and how did you verify the improvement?
5. Show how you adapt and test. Show a funnel or campaign you studied, the offer and copy you adapted, and an A/B test with its result and limitations. Write a short buyer outreach message in English and Spanish.

Decision rule: Advance candidates who meet the must-haves and demonstrate personal execution and credible results. Accept redacted reports, permitted walkthroughs, or references as verification. Use the same questions and evidence standard for every candidate.

What you will own

Lovable website development and optimization

- Continuously improve the group’s existing websites, landing pages, forms, calculators (e.g. cost-of-employment calculator) and lead magnets
- Make targeted changes to copy, layout, navigation, CTAs, mobile usability, performance and integrations
- Diagnose technical issues and implement or coordinate reliable fixes

Conversion rate optimization and A/B testing
- Identify friction using funnel data, buyer interviews, session recordings and sales feedback
- Prioritize hypotheses by expected business impact, confidence and effort
- Define primary metric, sample size, duration and decision rules before every test
- When traffic is insufficient, use qualitative research and never present uncertain results as proven gains

Analytics and lead quality
- Maintain GA4, Google Tag Manager, ad conversion events and CRM attribution
- Verify the full journey: traffic source → lead delivery → sales acceptance → opportunity → revenue
- Separate genuine buyer enquiries from job seekers, spam, duplicates and internal tests
- Build and own a weekly performance dashboard

Paid acquisition
- Manage Google Ads, LinkedIn Ads and relevant social advertising within approved budgets
- Align targeting, search intent, creative, copy and landing pages
- Optimize cost per qualified lead and per sales opportunity, using downstream lead quality

SEO and answer engine optimization (AEO)
- Improve technical SEO, page structure, internal links and structured data
- Develop service, industry and country content, and maintain the blogs
- Build country pages for high-intent searches (e.g. “hire employees in Mexico”, “EOR vs. own entity”, “contractor compliance in Spain”)
- Track and grow how often our brand is cited in ChatGPT, Gemini, Perplexity and Google AI Overviews
- Track qualified enquiries from organic and AI channels

AI-powered growth workflows

- Automate lead enrichment, scoring and routing (e.g. Clay, n8n, Zapier)
- Set up instant follow-up so every qualified inbound reaches sales the same day
- Build AI-assisted workflows for content, ad variations and reporting

Copywriting and social presence
- Write and refine persuasive English and Spanish website copy, ads, blogs, case studies and sales content
- Run LinkedIn company pages and relevant social profiles on a consistent publishing calendar
- Use AI to accelerate production while checking accuracy, originality and brand voice

BDR and sales collaboration
- Turn prospecting and qualification insight into sharper offers, buyer journeys and CTAs
- Understand customer profiles and objections, and support outbound messaging




- Review leads with sales and improve qualification and follow-up handoffs

How you will work
- Make surgical, evidence-based improvements that protect what already works
- Use previews, version control, documented changes and rollback plans
- Check mobile and desktop journeys, forms, lead delivery, tracking, redirects and search visibility before and after releases
- Follow agreed approvals for publishing, material brand changes and spend
- Maintain one prioritized backlog across brands and explain what changed, why, and what the results show

Required experience and capabilities Must-haves

- Proven B2B growth marketing experience, with documented improvements in qualified leads, conversion rates, acquisition efficiency, or sales pipeline.
- Experience owning conversion rate optimization for a digital product, SaaS platform, or B2B website, including designing and evaluating A/B tests.
- Strong hands-on proficiency with AI-native website builders (Lovable, v0, Bolt, Webflow or similar) , supported by live projects you personally built, maintained, or optimized, including troubleshooting and integrations.
- Practical capability across digital marketing, SEO, AEO, Google Ads, social advertising, blog management, LinkedIn page management, and conversion copywriting.
- Basic programming skills in HTML, CSS, and JavaScript; working familiarity with React/TypeScript, Git, APIs, and webhooks sufficient to inspect and safely improve AI-generated websites.
- Practical AI literacy: effective prompting, AI-assisted development and content workflows, output verification, and responsible handling of business and customer data.
- Professional fluency in English and Spanish, including strong business writing and the ability to discuss results with marketing, sales, and leadership.

Strong pluses

- Staffing, recruitment, or workforce solutions industry experience, with an understanding of employer and partner buying decisions.
- Previous hands-on BDR, SDR, or comparable outbound sales experience, including prospecting, qualification, objection handling, and CRM use.
- Experience with growth automation and enrichment tools (Clay, n8n, Zapier, Apollo or similar).

How success will be measured Primary measures are qualified buyer leads, visitor-to-qualified-lead conversion, sales acceptance, sales opportunities, and cost per qualified lead and opportunity. Track attributable pipeline and revenue with sales.

Supporting measures include form completion, organic and AI referral enquiries, share of AI answers citing Gracemark for priority countries, and reliable lead delivery. Agree targets after validating the baseline, traffic, budget, and sales cycle; report results by brand and channel.

Your first 90 days

Days 1–30

- Audit websites and campaigns
- Validate tracking and lead delivery
- Understand buyers and sales feedback
- Establish baselines and prioritize the highest-value opportunities

Days 31–60

- Implement verified fixes and launch properly designed tests
- Improve priority landing pages and campaigns
- Set up the content calendar and weekly reporting

Days 61–90

- Evaluate results against the agreed decision rules
- Scale validated improvements and document inconclusive tests
- Present the next growth plan with evidence and commercial priorities

What to include with your application Send your résumé, English–Spanish proficiency, and two or three relevant projects, including at least one Lovable website (or a similar AI-native builder) . For each, explain your personal contribution, the baseline, changes made, measurement period, traffic or spend, and results.

Include an A/B testing example and a brief description of your staffing and BDR experience. Anonymized evidence is welcome.

Also include a Loom (5 minutes max) auditing one page of a Gracemark website: the three changes you would make first and why.

📌 B Lead Generation & Growth Marketing Manager (México)
🏢 Gracemark Solutions
📍 México