Role Overview

Ovando is looking for a strategic and hands-on Marketing Manager to lead the planning and execution of our marketing calendar and initiatives across social media, content, partnerships, and CRM.

This role is responsible for delivering cohesive, engaging and results-driven campaigns that strengthen brand positioning, deepen customer engagement, and drive business growth.

The adecuado candidate is passionate about building brands and combines strategic thinking with strong execution capabilities. They take full ownership of day-to-day marketing activities, coordinate effectively with internal teams and external partners, and deliver high-quality work on time against clear performance goals.

Key Responsibilities

Marketing Strategy & Calendar

- Develop and manage the annual and monthly marketing calendars, aligning campaigns with business objectives, commercial priorities, and key brand moments while ensuring balanced marketing support for retail sales, events of all types, and brand activations, across channels.

Marketing Execution

- Own the end-to-end panning, creation and execution of event & retail marketing campaigns across channels, ensuring brand consistency, quality, and timely delivery.

Social Media & Content

- Develop and execute the social media strategy.
- Create compelling, on-brand content across social media, email and digital platforms, including writing captions, editing videos, and transforming retail and event assets into publication-ready content.
- Manage day-to-day execution across social media channels, with Instagram as the primary platform, including Reels, Stories, and feed posts.
- Develop video storylines and shot lists, and coordinate content capture and production with internal teams, designers, and external partners.
- Optimize content formats, publishing schedules, captions, and creative elements to maximize reach and engagement.
- Manage community engagement, ensuring timely, on-brand responses to comments and direct messages.
- Identify, track, and route inbound leads and customer inquiries to the appropriate internal teams.
- Identify relevant trends and opportunities to strengthen brand awareness and audience engagement.

CRM

- Develop and execute the CRM strategy to drive customer acquisition, engagement, retention, and loyalty.
- Plan, create,



and deploy weekly marketing emails aligned with the marketing calendar and commercial priorities.
- Manage CRM contact lists, customer segmentation, and database health.
- Analyze customer data and behavior to identify opportunities for personalization, stronger engagement, and improved conversion.
- Build and optimize automated customer journeys, including welcome sequences, post-purchase communications, and seasonal campaigns.

Performance & Optimization

- Define, track, and report on key marketing KPIs across campaigns, social media, and CRM on a weekly basis.
- Translate performance insights into actionable recommendations to improve engagement, conversions, and overall effectiveness.
- Support paid media campaigns through Meta Ads Manager as needed, including basic performance monitoring and optimization.
- Manage marketing budgets and resources to maximize impact and efficiency.

Influencer & Brand Partnerships

- Identify and evaluate influencer, brand, and industry partnership opportunities that align with Ovando's positioning, audience, and business objectives.
- Prepare outreach proposals and coordinate approved collaborations, managing creative briefs, content deliverables, timelines, and execution.
- Track and report on partnership performance. All partner selections and commitments require prior review and approval from the manager overseeing this role.

Website

- Refresh and optimize the website (scope and details to be discussed upon hire).

KPIs & Performance Expectations

- Annual Marketing Calendar: completed six months before the start of each year.
- Social Media Growth: Achieve 10% quarter-over-quarter growth in Instagram followers.
- Engagement: Maintain an average engagement rate of at least 4% on Instagram feed posts. Track saves and shares as additional indicators of content performance.
- Email Marketing: Deploy weekly email campaigns, targeting an open rate of 40%+ and a click-through rate of 2%+.
- Lead Generation: Generate, track,



and route at least 50 qualified inbound leads per month (initial target to be validated against current performance). Define what constitutes a qualified inquiry and track retail leads separately from event opportunities, including weddings and corporate events.
- Commercial Impact: Track website traffic, consultations, and sales attributable to marketing initiatives.
- Partnerships (Proposed Targets): Execute one influencer collaboration per quarter, two to four brand collaborations annually, and one collaborative content feature with an industry partner each month.
- Campaign Execution: Ensure all major seasonal campaigns are fully planned, produced, approved, and ready for execution at least one week before launch.

Qualifications

- 8+ years of marketing experience creating and managing integrated marketing campaigns.
- Proven command of Instagram, digital marketing and CRM platforms & best practices.
- Experience in the flower, events, luxury, fashion, design or lifestyle industries.
- Proven understanding of brand strategy, positioning, and how to build and nurture a brand.
- Exceptional command of the English language.
- Proficiency with content creation tools.
- Proficiency with AI tools to maximize effectiveness and efficiency.
- Innately curious with a growth mind-set.
- Passionate about staying ahead of industry trends, monitoring competitors, and identifying opportunities to keep the brand relevant and differentiated.
- Excellent project management, organizational, and communication skills.
- Action-oriented and agile, with the ability to manage multiple priorities simultaneously.
- Self-starter, self-managed with a solution-oriented, problem-solving mindset.
- Exceptional attention to detail and a strong commitment to excellence.
- Sharp visual instincts.

Ovando’s digital presence is its primary window to the world. As a luxury floral and event design brand, we attract clients through beauty, consistency, and trust. This role is responsible for building all three, every single day.

The Marketing Manager doesn't support the brand. They carry it. Every post, every email, every campaign is a direct expression of who Ovando is, and a direct driver of new clients, repeat business, and brand equity in one of the most competitive luxury markets in the world. The role has a dual reporting line to the Head of Brand and to the Director of Events and Brand Experience

📌 Community Manager / Marketing Specialist / Social Media Content &CRM (México)
🏢 Ovando
📍 México