Overview C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms. General offices United States| Canada | United Kingdom| United Arab of Emirates| India Job

Responsibilities:
Consumer & Market Insights
• Set the consumer and market insights agenda for Mexico, aligning research priorities with business strategy and growth objectives.
• Lead and oversee qualitative and quantitative research to deepen understanding of consumer needs, behaviors, attitudes, and market trends.
• Integrate primary research, syndicated data, and business performance information to identify opportunities, risks, and emerging trends.
• Translate complex findings into clear,



prioritized recommendations that inform strategic and commercial decisions. Brand & Communication Insights
• Own the brand measurement and learning agenda, including brand health tracking, equity studies, and pre
- and post-communication evaluation.
• Provide strategic guidance on brand positioning, repositioning, and communication strategies based on consumer and market evidence.
• Ensure insights are incorporated into brand planning and investment decisions, and evaluate the effectiveness of actions taken. Innovation & Shopper Insights
• Guide research and learning for product innovation, concepts, pricing, packaging, and portfolio decisions.
• Develop and apply consumer and shopper journey insights to identify purchase drivers, barriers, and unmet needs.
• Partner with Innovation and Commercial teams to prioritize opportunities and strengthen the likelihood of market success. Research & Project Management
• Oversee end-to-end research projects, setting objectives and ensuring appropriate methodology, questionnaire design, fieldwork, analysis, and reporting.
• Manage research agency and vendor partnerships, budgets, timelines,



and quality standards; ensure resources are focused on the highest-value business questions.
• Promote effective use of syndicated data and research platforms, and establish consistent practices for insight generation and knowledge sharing.
• Ensure research findings are robust, clearly communicated, and translated into decisions and follow-through. Required Skills & Competencies
• Strong expertise in qualitative and quantitative research methodologies and the ability to guide the selection and application of fit-for-purpose approaches.
• Experience with brand tracking, consumer segmentation, U&A;, communication testing, innovation, and shopper research.
• Strategic thinking, strong analytical capability, and sound business acumen, with the ability to connect insights to business decisions.
• Proficiency in MS Office; experience with Nielsen and Kantar data and platforms. Education & Experience
• Bachelor's or Master's degree in Marketing, Business, Economics, Finance, or a related field.
• 10 to 12 years of experience in Consumer & Market Insights, preferably within FMCG/CPG
• Fluent in Spanish and English C5i is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, marital status, disability, gender identity, etc. If you have a disability or special need that requires accommodation, please keep us informed about the same at the hiring stages for us to factor necessary accommodations.

📌 Senior Consumer (Ciudad de México)
🏢 C5i
📍 Ciudad de México