Marketing Director (Ciudad de México)

Marketing Director (Ciudad de México)

06 nov
|
Atlas Solutions
|
Ciudad de México

06 nov

Atlas Solutions

Ciudad de México

Company Description Atlas Solutions is a trusted partner dedicated to helping agricultural, food and beverage businesses expand successfully across the Latin American and Caribbean regions. With extensive local expertise and a deep understanding of regional markets, Atlas Solutions supports market growth and global trade for its clients, including nonprofit U.
S. agricultural organizations. The company combines proven methodologies with a commitment to sustainable growth to help clients unlock opportunities through customized approaches. Role Description Atlas Solutions is seeking a Marketing Director to lead its marketing and communications programs for clients in the agriculture, food and beverage sectors. Reporting to the Regional Director, this senior leader will oversee the delivery of large, multi-team programs at regional and integral scale, including integrated campaigns, paid and earned media, digital channels, executive and stakeholder communications, events and program reporting. The Marketing Director will lead the Marketing Managers responsible for each program, set priorities, allocate team capacity across programs and ensure that every deliverable is on time, within scope and budget, and fully compliant with client procedures and program requirements. The role is a key partner to the Regional Director in growing the company's marketing and communications practice. The ideal candidate is a seasoned marketing and communications leader who combines strategic judgment with rigorous operational discipline, builds strong teams and processes, and earns the trust of demanding international clients through consistent, high-quality delivery.

Key responsibilities
include:
• Portfolio leadership: Oversee the delivery of all client marketing and communications programs, from annual planning to closeout, with a consolidated view of workplans, milestones, risks and results.
• Marketing and communications programs: Guide communications strategies, annual plans and editorial calendars, and oversee paid and earned media, digital channels, events and program reporting.
• Thought leadership: Lead thought leadership for client executives and industry leaders end to end, setting the strategic direction, shaping their positioning and key messages, developing content such as articles, op-eds and presentations, identifying and scoping speaking and media opportunities, and structuring annual plans, then driving their execution through to results.
• Media relations: Lead media relations strategy and build lasting relationships with trade, business and mainstream outlets. Prepare client executives and industry stakeholders for interviews through media training, key messages and briefing materials, and secure positive coverage that supports program objectives.
• Crisis communications: Develop crisis and issues communications plans, monitor the media and stakeholder environment for emerging risks, and lead the implementation of response plans with clients when issues arise, including holding statements,



spokesperson guidance and post-crisis evaluation.
• Resource planning: Allocate team capacity and shared resources across programs, and plan for peak periods and flagship events.
• Team leadership: Lead the Marketing Managers and, through them, the program teams. Set clear priorities, expectations and deadlines, and hold managers and teams accountable for the quality and timely delivery of every deliverable and for the results of each program.
• Quality and brand consistency: Serve as the final review of all key deliverables and reports, ensuring quality, accuracy, completeness and consistency with client brand guidelines.
• Compliance: Ensure all work complies with client procedures, approval workflows and government regulations, and oversee staff time tracking and reporting on staff hours and executed activities against approved workplans.
• Budget and contract management: Manage scopes, hours, budgets, vendor and media contracts and invoicing inputs, monitor profitability and flag scope changes early.
• Measurement and reporting: Ensure consistent KPI frameworks and timely, insightful reporting to clients and leadership, with strategic recommendations on KPI improvements and program outcomes that maximize the return on investment of marketing initiatives.
• People development: Onboard, coach and manage the performance of marketing team members, and build a strong, collaborative culture of accountability and continuous improvement across distributed, multi-country and remote teams.
• Systems and processes: Establish and maintain standard operating procedures, project management and time-tracking systems, templates and reporting tools that allow the company to scale.
• Client relationships: Serve as the primary point of contact for key client stakeholders, including C-suite and executive leaders. Translate high-level priorities into actionable tactical plans, provide clear leadership and direction to marketing teams, and adapt quickly to changing client needs and priorities.
• Business development support: Contribute to marketing and communications proposals with scopes of work, staffing plans, timelines and budgets, and plan the onboarding of new programs. Core Competencies
• Strategic leadership: Translates client objectives into integrated marketing and communications strategies across paid, earned, shared and owned channels.
• Operational leadership: Turns strategy into structured, well-run operations across multiple teams and programs.
• Portfolio and program management: Manages several complex programs at once, with a clear view of priorities,



dependencies and risks.
• Quality and compliance mindset: Holds every deliverable to a high standard and builds controls that keep work accurate and complete.
• Financial acumen: Understands scopes, budgets, hours and margins, and protects both quality and profitability.
• People development: Builds, coaches and holds teams accountable, including managers who lead their own teams.
• Stakeholder management: Communicates with clarity and diplomacy with senior clients, partners and vendors across cultures and time zones.
• Remote leadership: At least 5 years of experience working in remote environments, and comfortable leading, motivating and collaborating with distributed teams through digital tools.
• Media and crisis communications: Builds credibility with the media, prepares spokespeople with confidence, and stays calm and decisive when managing sensitive issues.
• Problem solving: Anticipates issues, makes sound decisions under pressure and resolves conflicts constructively. Qualifications
• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration or a related field.
• Master's degree or MBA in Marketing, Communications, Business Administration or a related field.
• 10+ years of experience in marketing and communications, including at least 7 years leading programs and managing teams and managers.
• Proven experience leading multiple client programs or contracts simultaneously, including scopes, budgets and resources.
• Experience delivering integrated marketing and communications programs for international clients, including paid and earned media, executive communications, digital marketing and event communications.
• Solid media relations background, including experience delivering media training to executives and industry stakeholders.
• Proven experience developing, implementing and monitoring crisis communications plans.
• Strong command of project management methods and tools, and of Microsoft 365.
• Excellent written and oral communication skills in English and Spanish. Preferred Qualifications
• Experience with publicly funded international programs.
• Experience in the agriculture, food or beverage sectors, or with trade associations.
• Experience in an agency or consulting environment serving U.
S.-based clients.
• Project management certification (PMP or equivalent). Other Information
•

Location:
Based in Mexico City Metropolitan area.
• Languages: Advanced English (C1 or higher) and Spanish required.
• Travel: Regional and international travel as needed for client meetings and events.
• Documentation: Valid passport and U.
S. visa required.
• Compensation: USD 40,000–44,000 per year, depending on experience.
• Contract: Full-time independent contractor engagement, with potential to become an employee dependent on performance and business needs. Official national holidays are observed.

📌 Marketing Director (Ciudad de México)
🏢 Atlas Solutions
📍 Ciudad de México

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