About the role - Remote / 10-15 Hours per Week

We are a residential homebuilder looking for an experienced Digital Marketing Manager to grow our online presence and turn web traffic into qualified homebuyer leads. You will own our digital marketing from strategy to execution, including social media, email, paid ads, search and our website.

This is a fully remote, part-time position at 10-15 hours per week, with no on-site work. You will work closely with the owner and our sales team to promote available homes, communities and events, and to show what is driving results.

Key responsibilities

Strategy and reporting

- Build and manage a monthly digital marketing plan and content calendar
- Research and analyze competitor websites, ads, pricing messaging, SEO and social presence, and turn findings into recommendations
- Track website traffic, leads and campaign performance in Google Analytics and HubSpot
- Report monthly on results, cost per lead and recommendations for what to do next
- Manage the digital marketing budget and get the most out of every dollar spent

Social media and content

- Run our social media channels (Facebook, Instagram and others), posting consistently
- Create content showcasing builds, finished homes, progress photos, floor plans and client stories
- Work with photographers and videographers on online-ready photo and video assets
- Gather and promote client reviews and testimonials

Email and lead nurturing

- Plan, write and send email campaigns and newsletters in Mailchimp
- Build and manage automated email sequences to nurture leads into appointments
- Keep contact lists, lead stages and pipelines organized in HubSpot

Paid ads, search and website

- Plan and manage paid campaigns on Meta (Facebook and Instagram) and Google Ads
- Improve search visibility through SEO and keep our Google Business Profile, Zillow, Houzz and other listings current




- Keep the website updated with available homes, communities and events, and optimize landing pages for conversions
- Promote open houses, model home hours and parade-of-homes entries online

Required qualifications
- 3+ years of hands-on experience in online and digital marketing
- Well-versed in Google Ads, including search, display and Performance Max campaigns, keyword research, bidding and conversion tracking
- Well-versed in Facebook and Instagram Ads through Meta Ads Manager, including audience targeting, retargeting, lead forms and creative testing
- Well-versed in Google Analytics (GA4), Google Tag Manager and Google Search Console, with the ability to set up tracking and turn data into decisions
- Proven experience planning and running email campaigns and automations, with hands-on Mailchimp and HubSpot experience
- Experience conducting website and competitor analysis, including SEO, content, ads and user experience
- Working knowledge of SEO, landing page optimization, A/B testing and Google Business Profile
- Strong content creation and copywriting skills, with experience in design tools such as Canva
- Proficiency in English, written and spoken
- Self-motivated, organized and dependable when working independently and remotely

Preferred qualifications
- Marketing experience in residential construction, real estate or home design
- Experience with website platforms such as WordPress or Squarespace
- Basic photo and short-form video editing skills
- Google Ads or HubSpot certification
- Degree in marketing, communications or a related field

Remote work requirements
- Reliable high-speed internet and a quiet, private workspace
- Availability for 10-15 hours per week, with set overlap during business hours, [time zone, e.g. Central]
- Comfort with video calls, shared drives and team messaging tools

Job Type: Part-time Pay: $15,000.00 - $20,000.00 per month

Work Location: Remote

📌 Digital Marketing and Ads Manager (México)
🏢 Zach Kirchoff - Minneapolis Real Estate
📍 México