A profitable DTC pet brand doing $50M+ a year, scaling to $100M+, fully remote is looking for an experienced brand consultant, freelancer or agency to lead our brand revamp and set our brand direction as Head of Brand & Community, on a project / consultant basis You will own how people see and feel about our two brands: the brand story and identity, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community.
We are looking for someone who has done it before and really understands building a brand: creating brand moments and knowing how to actually make them happen, so we build our brand and brand awareness from the ground up. The ideal candidate has 7+ years in brand, communications or brand marketing at consumer brands, a track record of building awareness through cause partnerships, events and PR, and has run campaigns for a North American audience.
Make our brands the most loved and trusted pet brands in North America, not just the most bought. You will own how people see and feel about our brands: a clear brand story and identity used everywhere, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community. We're a profitable DTC pet brand selling premium stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+. We recently launched a dog brand, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business.
We use data to make decisions and live by four core values:




Better Everyday : review every brand moment against its goal, and make the next one bigger, cheaper or better.
Speed Is King : jump on cultural moments and press opportunities the same day, and launch every brand moment on schedule.
For example, use Claude to draft press pitches and partner outreach, track media mentions, turn reviews into customer stories, and build the monthly brand-health report from search, survey and press data.
Overdeliver : bring the CEO new partnership and brand-moment ideas before being asked, and get more press and goodwill from each moment than the plan called for.
If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active – then you've come to the right place.
More people know and search for our brands : branded search volume and direct traffic, monthly vs the same month last year
More new customers come from word of mouth and press : share of new customers who say friend, family, press or social (not an ad) in the post-purchase survey
We earn press and attention : earned media mentions and their reach each quarter, including press from each brand moment




The brand looks and sounds the same everywhere : quarterly brand audit across website, packaging, ads, email and social
Own the brand story, positioning, tone of voice and brand guidelines for both brands, and keep the two brands distinct.
Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press.
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
Win earned media: pitch every brand moment, cause campaign and launch, directly or through a PR agency you manage.
Build a super-fan community and turn customer reviews, photos and stories into brand content.
Report brand health monthly and own the brand budget.
Fully remote, project / consultant basis (freelancers, consultants and agencies welcome), based in Mexico, Ukraine or Brazil
Fluent in English
Brand Experience: 7+ years in brand, communications or brand marketing at consumer brands is idóneo; Brand Builder: You have built awareness and goodwill for a consumer brand through causes, events and PR, not just design, ideally from an early stage.
Brand Moments: You have planned and shipped brand moments end to end, on time and on budget, across many partners.
PR & Storytelling: You turn a moment into a story that press and customers repeat, and you have the press wins to show for it.
North America: You have run campaigns for a North American audience, and can run events and partners there remotely through agencies, partners and local contractors.
Brand Taste: A sharp eye for what is on-brand, and you protect consistency across every touchpoint.
Commercial Mindset: You tie brand work to measurable results like branded s

📌 HEAD OF BRAND AND MARKETING (Ciudad de México)
🏢 KittySpout
📍 Ciudad de México