COMPANY OVERVIEW
Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. The Commercial Manager is responsible for developing and executing the commercial strategy across Central America, Southern Cone and Club Channels, ensuring sustainable and profitable growth through distributor management, key customer partnerships, commercial excellence, and cross-functional collaboration. This role leads the execution of regional commercial plans, drives Route-to-Market optimization, strengthens distributor capabilities, manages strategic customer relationships, and identifies new business opportunities while ensuring alignment with regional business objectives, financial targets, and market dynamics. The position partners closely with Sales, Marketing, Supply Chain, Finance, Demand Planning, Customer Service and Category teams to deliver best-in-class commercial execution and profitable market expansion.
Commercial Strategy & Business Growth
Develop and execute the commercial strategy across Central America, Southern Cone and Club channels. Deliver Net Sales, Gross Profit and Operating Income objectives. Drive sustainable revenue and profitability through pricing, mix and commercial investments.
Monitor distributor performance through KPIs and scorecards. Ensure execution excellence across traditional trade, modern trade, wholesale and Club channels. Develop commercial strategies for Club retailers and wholesale customers. Optimize assortment, pricing, promotional planning and category execution. Negotiate commercial agreements with key regional accounts. Route-to-Market Excellence
Continuously evaluate and optimize Route-to-Market models. Drive commercial productivity and cost-to-serve optimization. Partner with Supply Chain to improve inventory management and customer service levels.




Commercial Planning & Financial Management
Own commercial forecasting and business planning processes. Monitor sales performance against budget and forecast. Analyze P&L; performance and identify corrective actions. Support S&OP; and demand planning processes.
Marketing Supply Chain Finance Demand Planning Customer Service Category Management Regulatory Operations to ensure successful execution of regional initiatives and business priorities.
Commercial Excellence
Drive KPI governance and performance reviews. Utilize market insights, consumer data and customer analytics to support decision making. Coach distributor teams and commercial partners.

Education

Bachelor's Degree in Business Administration, Marketing, Economics or related field. MBA preferred. Experience +12 years of progressive commercial experience within FMCG. Experience leading cross-functional regional initiatives. Experience in Route-to-Market optimization. Commercial negotiation experience with strategic customers. Experience in business planning and forecasting.
Commercial Strategy Distributor Management Customer Development Key Account Management Category Management Route-to-Market Trade Investment Revenue Growth Management (RGM) Business Planning Demand Planning Financial Acumen P&L; Management Sales Forecasting Data Analytics Commercial Excellence S&OP; Power BI, Excel and SAP preferred Leadership Competencies Strategic Thinking Results Orientation Customer Focus Business Acumen Commercial Mindset Cross-functional Collaboration Influencing Skills Negotiation Analytical Thinking Problem Solving Change Management People Development Decision Making Agility Executive Communication.
Commercial Director / Sales Director Direct Reports: Commercial Managers / Business Development Managers / Distributor Managers
Build remarkable brands with remarkable people. At General Mills, we make food the world loves.

📌 Commercial Manager, Central (Ciudad de México)
🏢 General Mills de México
📍 Ciudad de México