We are Emma – The Sleep Company . Founded in 2015, we have grown into the world's largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.
You will be responsible for developing and implementing a paid search marketing strategy that sustainably accelerates Emma's growth in the APAC region. You will leverage a data-first approach to conduct the following:
Budget Steering: Control and optimize paid search bidding strategies, ensuring effective allocation and maximizing return on investment across all markets.
Testing and Optimization: Implement testing on the campaign type, landing pages, and bidding strategies scale best practices across the APAC markets. Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends.
Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
Market Research: Stay abreast of global e-commerce trends, competitive landscapes,



and emerging technologies to inform strategy and maintain a competitive edge.
Cross-Functional Collaboration: Work closely with regional commercial teams and integral marketing teams to ensure strategies are aligned and tailored to local market dynamics.
You have 5+ years of relevant experience in performance marketing with a focus on SEM.
You have deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.
You are highly data-driven, with strong analytical skills and a passion for solving problems with data.
You're a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively.
You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners.
Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms.
We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

📌 Senior Paid Search Manager (Xico)
🏢 Emma Sleep
📍 Xico