THE EMPLOYMENT OF YOUR DREAMS STARTS HERE!

JOIN THE FAMILY!

We are a leading global provider of comprehensive frozen food solutions, our portfolio includes creative solutions aimed at helping professionals in the food industry, focused on everything that a family makes possible. Rich's®: Endless Possibilities. A family. Oriented in attracting and retaining the most talented people.

MAIN OBJECTIVE: is responsible for defining and executing the E2E strategy of the assigned categories and solutions, ensuring sustainable growth in alignment with the company's objectives. This role orchestrates with agility regional strategy development, innovation roadmap management, pricing governance, positioning and brand consistency, and digital communication, while coordinating with cross‑functional teams to secure successful product launches and market adoption.

Key Responsibilities:

- Defines the strategy for the assigned categories and/or solutions, ensuring sustainable growth aligned with the company’s objectives.
- Understands competitive solutions vs. the company’s portfolio and articulates differentiators and benefits.
- Defines strategic pricing based on attributes, benefits, positioning, and competitive landscape.
- Develops with agility the solutions roadmap and leads E2E launch execution with PMO support.
- Defines and executes adecuado branding and packaging with support from Solutions Experts.
- Develops communication strategy ensuring alignment with trends, insights, and product priorities.
- Data & Insights: understands key consumption drivers with support from Insights.
- Oversees budget for launches, toolkit development, branding updates, and market research.

REQUIREMENTS:

- Bachelor’s degree in Marketing, Business, Communication,



or related field (master’s preferred).
- 10+ years in marketing, category management, product marketing or strategy, ideally with regional scope.
- Prior experience in leading FMCG or food companies is essential for this role.
- Technical Knowledge: strong understanding of innovation processes, GTM Strategies, pricing strategy, brand management.
- Advanced English.
- Strong verbal and written communication skills, Analytical skills, Experience leading cross-functional projects and managing complex launches with multiple stakeholders. Strategic thinking, Leadership and high adaptability

POSITION OFFER:

As a family business, taking care of our associates is an absolute priority. That's why we provide benefits and tools to help you balance work-life integration:

- Competitive compensation.
- Opportunities for professional development.
- Be part of a values-oriented culture.
- Volunteer opportunities and community impact.

SELECTION PROCESS:

The talent attraction team will be evaluating your professional profile based on your application. In case of achieving compatibility between your profile and the position, we will be contacting you to integrate you into our selection process

At Productos Rich and its subsidiaries, we are committed to an equal employment opportunity policy and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability. , genetic information, gender identity, sexual orientation, marital status or any other legally protected basis recognized by federal, state or local laws. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics of applicants.

📌 Gerente de Marketing de Área (Ciudad de México)
🏢 Rich Products
📍 Ciudad de México