Media Buyer (Meta Ads & Go High Level) | Remote – Mexico

Job Type: Full-Time

Working Hours: Monday – Friday | US Eastern Time (EST/EDT)

Salary: Competitive USD Salary (Based on Experience)

About Social Refresh

Social Refresh is a US-based digital marketing and growth agency helping businesses scale through performance marketing, lead generation, sales systems, and customer acquisition strategies.

We work with ambitious businesses across various industries, helping them generate qualified leads, improve conversion rates, and build predictable growth through effective digital marketing strategies.

As we continue to grow, we're looking for a highly skilled, analytical, and results-driven Media Buyer to join our remote team in Mexico.

This is an opportunity for someone who understands the full customer acquisition journey, from running high-performing Meta Ads campaigns to building funnels that turn leads into paying customers.

About the Role

We're looking for an experienced Media Buyer who specialises in Meta Ads, funnel building, and lead generation.

This isn't just a role where you'll be launching ads and monitoring performance. We need someone who understands how paid advertising, landing pages, funnels, CRM systems, and conversion optimisation work together to drive measurable business results.

You'll take ownership of Meta advertising campaigns, build and optimise conversion-focused funnels, and continuously identify opportunities to improve campaign performance.

Hands-on experience with Go High Level is essential.

The adecuado candidate is someone who can think strategically while remaining highly involved in the technical execution.





Key Responsibilities Meta Ads Management

- Plan, launch, manage, and optimise Meta advertising campaigns across Facebook and Instagram.
- Develop effective campaign strategies focused on lead generation, customer acquisition, and conversions.
- Manage campaign budgets and continuously optimise performance to maximise ROI.
- Conduct audience research, targeting, retargeting, and campaign testing.
- Monitor and analyse key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates.
- Identify underperforming campaigns and proactively implement improvements.
- Collaborate on creative strategies, ad copy, and testing opportunities.
- Build, manage, and optimise high-converting landing pages and sales funnels.
- Develop lead generation funnels designed to convert paid traffic into qualified leads.
- Identify opportunities to improve conversion rates throughout the customer journey.
- Conduct A/B testing across landing pages, funnel structures, and conversion elements.
- Ensure advertising campaigns and funnels are aligned to deliver measurable results.

Go High Level & CRM Management
- Build and manage funnels directly within Go High Level.
- Set up forms, landing pages, pipelines, workflows, and automations.




- Connect advertising campaigns with CRM systems to ensure accurate lead tracking.
- Implement lead capture, follow-up sequences, and automated workflows.
- Troubleshoot technical issues relating to funnels, integrations, and lead tracking.

Performance Tracking & Reporting
- Track campaign performance and provide clear, actionable insights.
- Analyse lead quality, conversion rates, and acquisition costs.
- Identify opportunities to improve overall marketing performance.
- Maintain accurate campaign reporting and communicate results to internal stakeholders.
- Take ownership of campaign performance and continuously work towards improving results.

What We're Looking For
- Proven experience managing Meta Ads campaigns, preferably within a digital marketing agency.
- Strong hands-on experience with Facebook Ads Manager and Meta Business Suite.
- Demonstrated experience building and optimising lead generation funnels.
- Practical, hands-on experience with Go High Level is required.
- Strong understanding of conversion tracking, Meta Pixel, and campaign attribution.
- Experience managing advertising budgets and optimising campaigns against performance targets.
- Strong analytical skills and the ability to interpret campaign data.
- Experience with A/B testing, audience targeting, and conversion rate optimisation.
- Excellent written and verbal English communication skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
- Must be based in Mexico and comfortable working remotely during US business hours (EST/EDT).

Highly Advantageous
- Previous experience working with US-based c

📌 Media Buyer (México)
🏢 Social Refresh
📍 México