We’re looking for a talented Lifecycle Marketing Manager to join our client’s creative team.

- 100% Remote
- Salary in USD
- Collaborating with teams in the USA (Full-Time 7 to 4 PST)
- Contractor Role

About the Company

Our client is a specialized Lifecycle Marketing agency focused on helping e-commerce brands increase customer lifetime value and support customer acquisition through retention-driven strategies. The team develops and manages programs across Email Marketing, SMS Marketing, Loyalty & Referral Programs, Direct Mail, and Push Notifications, working with multiple growing e-commerce brands.

About the Role

As a Lifecycle Marketing Specialist, you will manage a portfolio of small to mid-sized e-commerce clients and take ownership of their lifecycle marketing strategy and execution.

This is a hybrid role combining hands-on email and SMS marketing execution with client/account management. You will work directly inside platforms such as Klaviyo and Attentive, while collaborating with dedicated copywriters, designers, and implementation support.

Responsibilities

- Own lifecycle marketing strategy and execution for multiple e-commerce clients.
- Build, launch, and optimize large-scale email marketing campaigns and automated flows in Klaviyo.
- Manage SMS campaigns and automations using Klaviyo SMS and Attentive.
- Develop customer segmentation and targeting strategies based on lifecycle stage, customer behavior, and predictive analytics.
- Analyze campaign and flow performance to identify opportunities to improve revenue, conversion, engagement, and customer retention.
- Establish benchmarks and continuously test messaging, segmentation, promotional strategies, cadence, and timing.




- Perform campaign QA to ensure accurate and error-free execution.
- Analyze competitors' lifecycle marketing programs and identify relevant trends and opportunities.
- Communicate results, insights, recommendations, and future roadmaps directly to clients.
- Manage multiple client accounts, priorities, and deadlines simultaneously.
- Collaborate closely with copywriters, designers, and implementation specialists.
- Troubleshoot campaign or platform issues independently and escalate when necessary.
- Stay current on email and SMS marketing best practices and deliverability.

Requirements

- 3+ years of hands-on experience with Klaviyo, including campaigns, flows, segmentation, reporting, and optimization.
- Proven experience generating meaningful revenue through email marketing campaigns, ideally managing programs generating $60K+ per month.
- 2+ years managing multiple clients/accounts within an agency environment.
- Strong hands-on experience with Klaviyo Email and SMS.
- Hands-on experience with Attentive is required.
- 3+ years of experience in email/lifecycle marketing, preferably within e-commerce.
- Strong analytical skills and ability to translate data into actionable recommendations.
- Experience communicating directly with clients and presenting campaign performance.
- Ability to manage multiple accounts and projects with limited supervision.
- Strong attention to detail and campaign QA skills.
- Ability to work autonomously and solve problems independently.
- Fluent English with strong verbal and written communication skills.

About Latamforce

Latamforce is a leading nearshoring staffing agency that helps businesses in the U.S. find top-tier talent from Latin America. We specialize in connecting companies with skilled professionals in Latin America.

📌 Lifecycle Marketing Manager (Klaviyo) (México)
🏢 Latamforce
📍 México