Safeguard General is seeking a highly organized, execution-focused, and AI-forward Content Manager to lead content planning, writing, production, and delivery across our global marketing organization. Reporting to the Director of Demand Generation, this individual will own the content calendar and drive the execution of a high-volume content strategy that supports demand generation, brand awareness, sales enablement, and pipeline growth. This is a hands-on leadership role that requires balancing strategic planning with rapid execution across a wide range of content formats, including blogs, webinars, social media posts, white papers, email campaigns, sales collateral, competitive intelligence sheets, and more. The Content Manager will lead and develop a team of three content professionals, ensuring the team operates efficiently, meets aggressive deadlines, and consistently delivers high-quality, impactful content. The ideal candidate brings experience in the HR industry, proven people management capabilities, exceptional project management skills, and a forward-thinking approach to leveraging AI to accelerate content production and improve team productivity. This role is built for a content leader who thrives on volume, speed, quality, and measurable impact.

Key Responsibilities

- Content Strategy, Planning & Execution Own and manage the integrated content calendar, aligning priorities, timelines, and deliverables with demand generation campaigns, product marketing initiatives, sales priorities, and broader business objectives.
- Drive the end-to-end execution of a high-volume content production engine across multiple channels, formats, audiences, and stages of the buyer journey.
- Oversee the development and delivery of blogs, social media content,



thought leadership, white papers, webinars, email campaigns, sales collateral, competitive battlecards, case studies, and other marketing assets.
- Translate campaign briefs, business priorities, product messaging, and market insights into clear content plans and actionable deliverables.
- Establish repeatable workflows, production processes, and editorial standards that enable the team to scale content output without sacrificing quality.
- Balance competing requests and shifting priorities while maintaining visibility into production status, dependencies, and delivery timelines.

Team Leadership & Performance

- Manage, coach, and develop a team of three content professionals based in LATAM, providing clear direction, prioritization, feedback, and accountability.
- Distribute work effectively across the team based on capacity, skills, timelines, and business impact.
- Set clear expectations for output, quality, turnaround times, and individual performance.
- Build a collaborative, high-accountability team culture focused on execution, continuous improvement, and meeting ambitious goals.
- Identify opportunities to improve team capacity and performance through better processes, skills development, resource allocation, and technology.

AI-Forward Content Production





- Champion the practical and responsible use of AI tools throughout the content lifecycle to increase productivity, accelerate turnaround times, and expand content output.
- Implement AI-enabled workflows for research, ideation, outlining, drafting, editing, repurposing, localization, and content optimization.
- Equip the team with effective AI tools, prompts, templates, and repeatable workflows that improve consistency and reduce manual effort.
- Identify opportunities to repurpose existing content into multiple formats and channels, maximizing the value of every content investment.
- Maintain strong editorial judgment and quality standards, ensuring AI-assisted content is accurate, differentiated, on-brand, and aligned with Safeguard Global's expertise and messaging.
- Continuously test and adopt emerging AI capabilities that can improve content operations and team efficiency.

Demand Generation & Sales Alignment

- Partner closely with the Director of Demand Generation to ensure content priorities support campaign objectives, audience engagement, lead generation, and pipeline growth.
- Collaborate with demand generation, product marketing, sales, brand, communications, and subject matter experts to deliver relevant, timely content.
- Develop sales enablement assets, including competitive comparison sheets, battlecards, objection-handling materials, presentations, and customer-facing collateral.
- Ensure content is tailored to target audiences, buyer personas, industry needs, and stages of the customer journey.
- Support content distribution and repurposing strategies that extend reach, improve engagement, and maximize campaign performance.
- Incorporate feedback and performance insights into future content

📌 Content Marketing Manager (México)
🏢 Safeguard Geo Mexico Sa De
📍 México