About the Role
Our client is seeking a driven and results-oriented Especialista en Generación de Leads to join their vibrant marketing team in Zapopan, Jalisco. This role is critical for identifying and attracting potential customers, nurturing them through the sales funnel, and ultimately contributing to revenue growth. The adecuado candidate will have a strong understanding of inbound and outbound marketing strategies, lead scoring, CRM systems, and various lead generation channels. You will be responsible for developing and implementing campaigns to generate high-quality leads, optimizing conversion rates, and collaborating closely with the sales team to ensure seamless lead handover. If you are passionate about growth marketing and possess a knack for converting prospects into qualified leads, this is an excellent opportunity to make a significant impact.
Key Responsibilities Develop and execute effective lead generation strategies across various marketing channels (digital advertising, content marketing, email, social media, events, etc.).
Optimize landing pages and forms to maximize conversion rates.
Implement and manage lead scoring models to prioritize high-quality leads.
Collaborate with the sales team to define lead qualification criteria and ensure smooth lead handoffs.
Manage and nurture leads through marketing automation workflows.
Analyze lead generation campaign performance and identify areas for improvement.




Conduct A/B testing on different lead generation tactics and messaging.
Stay up-to-date with the latest lead generation trends and best practices.
Manage the budget for lead generation campaigns effectively. Report on lead generation metrics and ROI to marketing and sales leadership. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum of 3 years of experience in lead generation, demand generation, or a related marketing role.
Proven track record of successfully generating qualified leads.
Experience with marketing automation platforms (e.g., Hub Spot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
Strong understanding of digital marketing channels and their role in lead generation.
Excellent analytical and problem-solving skills.
Proficiency in A/B testing and conversion rate optimization (CRO).
Strong copywriting and communication skills.
Ability to work effectively both independently and as part of a collaborative team.
Familiarity with the market dynamics in Zapopan, Jalisco. Benefits
Our client offers a competitive salary, comprehensive health and wellness benefits, and opportunities for professional development and career advancement. You will join a dynamic and supportive team in a growing company located in Zapopan, Jalisco. We believe in empowering our employees and fostering a culture of continuous improvement.
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📌 Especialista En Generación De Leads (Guadalajara)
🏢 Placements24
📍 Guadalajara