About the Role
Our client, a leading online retailer, is seeking a dedicated Online Customer Loyalty Specialist to join their remote team. This fully remote position is based in Tlaquepaque, Jalisco, MX, offering a adaptable and dynamic work environment. You will be responsible for developing and implementing strategies to enhance customer retention and foster long-term loyalty. Your role will involve analyzing customer behavior, managing loyalty programs, and creating personalized engagement initiatives across digital channels. The ideal candidate has a deep understanding of customer relationship management (CRM) principles, excellent analytical skills, and a passion for creating exceptional online experiences. You will collaborate with marketing and customer service teams to ensure a cohesive and rewarding journey for every customer. This is a critical role focused on building lasting relationships and driving repeat business through innovative loyalty strategies.
Key Responsibilities Develop, implement, and manage customer loyalty programs.
Analyze customer data to identify trends, segment customers, and personalize communication.
Create engaging content and campaigns to drive customer participation and retention.
Monitor customer feedback and proactively address issues to enhance satisfaction.
Collaborate with marketing teams to integrate loyalty initiatives into broader campaigns.
Manage customer communication across various online channels (email, social media, app notifications).
Track and report on key loyalty metrics (e.g., repeat purchase rate, customer lifetime value).




Identify opportunities to improve the overall customer experience and build brand advocacy.
Stay updated on industry best practices and emerging trends in customer loyalty.
Provide insights and recommendations to optimize loyalty strategies. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 3 years of experience in customer loyalty, CRM, or digital marketing, with a focus on retention.
Proven experience in designing and managing successful loyalty programs.
Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, analytics platforms).
Excellent written and verbal communication skills in Spanish.
Experience with CRM software and marketing automation platforms.
Ability to work independently and manage projects effectively in a remote setting.
Creative thinking and a passion for customer-centric strategies.
Familiarity with e-commerce platforms and digital customer journeys.
Located in Tlaquepaque, Jalisco, MX, or comfortable working remotely from Mexico. Benefits
This role offers a competitive salary, performance incentives, and comprehensive health benefits. Enjoy the significant advantage of a fully remote work arrangement, providing excellent work-life balance. Our client is committed to professional development, offering opportunities for continuous learning and career advancement. You will be part of a collaborative and innovative team, working with cutting-edge tools and strategies in the digital space.
#J-18808-Ljbffr

📌 Especialista En Fidelización De Clientes Online (Centro)
🏢 Placements24
📍 Centro