We are seeking a Senior Marketing Specialist to own technical email execution and automation in Adobe Marketo Engage for a fast-moving marketing team. You will build modular templates, manage nurture and segmentation, ensure compliance and deliverability, and improve outcomes through testing and analytics. Responsibilities Create flexible, mobile-friendly email templates and landing page frameworks using Marketo’s modular system Resolve rendering and formatting issues using HTML/CSS to keep emails consistent across devices and email clients Rebuild Figma mockups into accurate email assets that work smoothly in different client software Produce Marketo landing pages, forms, and reusable components to streamline future builds Set up automated nurture journeys and audience segments in Marketo to support a range of campaign goals Deliver campaign executions including one-time blasts, drip series, and webinar/event promotions Build program structures with merge tags and dynamic content while following Marketo best practices for naming and folder organization Assist with database integrity by maintaining contact data and aligning lead scoring and routing with the operations team Review delivery health, rendering fidelity, and link tracking while monitoring opens, clicks, unsubscribes, and bounces Validate every send with detailed QA to confirm correct rendering, working URLs, and accurate personalization Plan and manage A/B tests across subject lines, sender names, layout alternatives, and send-time choices Generate highly targeted audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and maintaining clean data Confirm UTM codes and tracking links are correctly applied across marketing materials Coordinate with marketing, design, content,



and campaign stakeholders to clarify needs and move items through review and approvals Drive scheduling and deadline tracking for email and campaign production in a rapid, always-on environment Document build processes, coding standards, and template library updates to improve team learning speed Suggest optimizations using new Marketo features and relevant industry trends to continually raise performance Requirements3+ years of practical experience creating and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or comparable experience with Hub Spot or Salesforce Strong understanding of HTML/CSS for email development, including cross-client rendering behavior Hands-on use of email QA tools like Litmus or Email on Acid to validate builds before send Comprehensive knowledge of deliverability, sender reputation, and compliance requirements including CAN-SPAM, GDPR, and CASLAbility to set up, run, and interpret A/B testing experiments effectively Demonstrated success turning static design files into functional, on-brand email templates Quality-first working style backed by consistent QA routines Capacity to deliver multiple email builds concurrently under strict deadlines in a high-pressure environment Good command of English at an Upper-Intermediate (B2) level or above We offer International projects with top brands Work with general teams of highly skilled, diverse peers Healthcare benefits Employee financial programs Paid time off and sick leave Upskilling, reskilling and certification courses Unlimited access to the Linked In Learning library and 22,000+ courses Global career opportunities Volunteer and community involvement opportunities EPAM Employee Groups Award-winning culture recognized by Glassdoor, Newsweek and Linked In EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
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📌 Senior Marketing Specialist (Ciudad de México)
🏢 Epam Systems
📍 Ciudad de México