About the Role

Our client is seeking an innovative and results-oriented Director of Digital Marketing and e Commerce to lead their online strategy and execution in Tlaquepaque, Jalisco. This senior management position requires a visionary leader who can drive brand awareness, customer acquisition, and revenue growth through digital channels. You will be responsible for developing and implementing comprehensive digital marketing campaigns, optimizing the e Commerce platform, and leveraging data analytics to enhance customer experience and drive conversions. The ideal candidate has a deep understanding of the digital landscape, a proven ability to manage cross-functional teams, and a passion for leveraging technology to achieve business goals.

Key Responsibilities

- Develop and execute a comprehensive digital marketing strategy to achieve business objectives.
- Oversee all aspects of the e Commerce platform, including website management, user experience, and conversion rate optimization.
- Manage digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Analyze marketing data and campaign performance, providing insights and recommendations for improvement.
- Manage the digital marketing budget, ensuring optimal allocation of resources and ROI.
- Lead and mentor a team of digital marketing and e Commerce professionals.
- Stay abreast of the latest trends and technologies in digital marketing and e Commerce.
- Collaborate with sales, product development,



and customer service teams to ensure a seamless customer journey.
- Develop and manage online advertising campaigns across various platforms.
- Identify opportunities for innovation and growth within the digital space.

Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master's degree is a plus.
- Minimum of 8 years of progressive experience in digital marketing and e Commerce, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies and campaigns.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
- Experience with e Commerce platforms (e.g., Shopify, Magento, Woo Commerce) and analytics tools (e.g., Google Analytics).
- Excellent leadership, communication, and project management skills.
- Demonstrated ability to analyze data and translate insights into actionable strategies.
- Experience in managing budgets and optimizing marketing spend.
- Proficiency in A/B testing and conversion rate optimization techniques.
- Familiarity with the market in Tlaquepaque, Jalisco is beneficial.

Benefits
- competitive salary
- performance bonuses
- comprehensive health benefits
- retirement savings plan
- opportunities for professional development
- The hybrid work model allows for a adaptable work arrangement, combining office-based collaboration in Tlaquepaque with remote work flexibility.

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📌 Director De Marketing Digital Y Ecommerce (San Pedro Tlaquepaque)
🏢 Placements24
📍 San Pedro Tlaquepaque