Based on the responsibilities and organization references found in internal Mexico MIS sales planning documents, the Monterrey KA role is positioned as a breakthrough-focused Key Account sales function, responsible for developing hospital relationships, driving strategic projects, managing in-hospital channels, and collaborating with SKA, CAS, Marketing, and distributors.
Strategic Account Development
- Develop and execute strategic account plans for key hospitals, healthcare groups, imaging centers, and large healthcare organizations.
- Build and maintain relationships with hospital directors, department heads (HODs), radiology managers, clinical leaders, procurement teams, and decision makers.
- Identify new business opportunities and expansion projects within assigned territories.
- Establish strong customer engagement programs to increase Mindray brand awareness and customer loyalty.

Sales & Business Growth
- Achieve annual, quarterly, and monthly revenue targets for the Medical Imaging product portfolio.




- Manage the sales pipeline and ensure timely progression of opportunities through all sales stages.
- Drive project identification, quotation preparation, negotiation, and contract closure.
- Maintain accurate forecasting and opportunity management through CRM systems.
- Develop and execute territory growth plans to expand market share.

Key Account & Project Management
- Lead strategic customer projects from opportunity creation through installation and post-sales follow-up.
- Coordinate internal and external resources to ensure successful project execution.
- Monitor competitive activities and propose strategies to increase win rates.
- Support large tender and procurement projects in collaboration with Strategic Key Account (SKA) teams.
- Collaborate with authorized distributors and channel partners to maximize account coverage and performance.
- Guide distributors in customer engagement, project execution, and sales strategy.
- Ensure distributor complian

📌 KA Sales Representative (Monterrey)
🏢 Mindray Bio-Medical Electronics Co.
📍 Monterrey