Senior Manager, Global Digital Marketing Location: Puebla, Mexico.
What you will get An agile career and a dynamic work culture An inclusive and ethical workplace Compensation programs that recognize high performance In addition to a competitive salary, you can expect numerous lifestyle, family, and leisure benefits. The General Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel. In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel's B2 B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT. Successful candidates must operate at both a strategic level,



developing innovative digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.
What you will do Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, Linked In, email, organic, and content), driving new user acquisition, engagement, and retention. Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation. Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re‑engagement campaigns, and full customer lifecycle marketing programs. Manage digital content strategy in collaboration with internal and external stakeholders, inclu

📌 Senior manager, global digital marketing (Heroica Puebla de Zaragoza)
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📍 Heroica Puebla de Zaragoza