Tik Tok Commerce Campaign Marketing Mexico Responsibilities Team Intro: The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs). Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities. Insights Creation: Combine internal data, market research, and external input to generate meaningful insights that drive new growth opportunities or improve efficiency. Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns,
and other cross-functional teams (including R&D; tech) to co-develop cohesive and effective campaigns.
Qualifications
Minimum Qualifications:
Experience: Minimum of 4 years in growth/demand, strategic planning (S&P;), or consulting. Experience in forecasting, building projections, and campaign planning is required. Self-driven: Ability to work in an ambiguous environment, self-motivate, and perform under pressure with tight project deadlines. Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork. Language: Proficiency in English and fluent Spanish fluency is required. Location Requirement: Must be able to work in-person in Mexico City for 70% of the time. Preferred Qualifications:
Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to