Company Description At Docplanner Group, we're on a mission to help people live longer, healthier lives. As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. The General Performance Marketing Manager - B2B will be responsible for paid advertising channels (Meta Ads, Google Ads, LinkedIn Ads, and other relevant upcoming channels) that drive our B2B growth in our mission to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively. You will oversee a multi-million euro annual paid media budget across multiple markets, products and customer segments, while collaborating closely with cross-functional stakeholders. Success in this role will be driven primarily by your ability to develop strategy, work full-funnel,



solve complex performance challenges, and execute at a high level. Be the global subject matter expert and owner for paid advertising in lead generation at Docplanner, especially in Meta, Google, TikTok and LinkedIn Ads
Make sure we are generating the highest possible volume of leads from paid marketing channels while ensuring lead quality and staying within budget and CPA goals
Provide data-driven guidance to content and design teams on creative concepts, messaging, formats, and offers
Set up structured creative tests and turn insights into scalable best practices
Manage and develop paid marketing specialists across different markets, providing guidance, feedback, and support in their daily work
Forecast, set, and monitor pacing for the channel budgets in consultation with local marketers to ensure all stakeholders have an overview of spending
Develop new hypotheses for how to improve paid advertising

📌 Global Performance Marketing Manager (México)
🏢 Doctoralia México
📍 México