Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution .

This is a hands-on execution role — not a passive campaign coordination position.

You’ll design, build, test, and optimize:

- Email marketing automation
- Lead nurture workflows
- Lead scoring and lifecycle systems
- CRM automation
- Segmentation and lead routing
- Campaign tracking and attribution

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue.

If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit.

What You’ll Own

Marketing Automation & Workflow Development

- Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations
- Create scalable automation systems across the customer journey and marketing funnel
- Configure workflow triggers, conditions, branches, delays, and actions
- Test automation logic and troubleshoot workflow issues
- Improve lead progression from initial engagement through MQL, opportunity, and sales handoff
- Identify opportunities to reduce repetitive manual marketing processes

Email Marketing & Campaign Execution

- Build, test, launch, and optimize email campaigns using:
- HubSpot
- Marketo
- Pardot
- ActiveCampaign
- Klaviyo

- Create automated nurture and lifecycle email sequences
- Conduct A/B testing across:

- Subject lines
- Email copy
- Calls-to-action
- Send times
- Audience segments

- Ensure campaigns are responsive, accessible, on-brand, and conversion-focused
- Monitor deliverability and campaign performance

CRM Automation & Sales Alignment

- Integrate marketing automation workflows with CRM platforms such as:
- Salesforce
- HubSpot CRM
- Zoho CRM

- Build and maintain accurate lead routing and assignment workflows
- Improve marketing-to-sales handoff processes
- Maintain lifecycle stages and lead statuses
- Support lead scoring frameworks based on demographic, firmographic, and behavioral signals
- Ensure sales teams receive qualified leads with accurate context and engagement history
- Track progression from engagement → MQL → opportunity → revenue

Lead Scoring, Segmentation & Database Management

- Build and optimize lead scoring models
- Segment audiences based on:
- Persona
- Industry
- Geography
- Behavior
- Engagement
- Lifecycle stage

- Maintain clean and organized marketing databases
- Audit CRM and marketing automation data for accuracy
- Identify duplicate, incomplete, or outdated records
- Improve database health and segmentation quality
- Support compliance with GDPR, CAN-SPAM, CCPA ,



and applicable email marketing requirements

Analytics, Attribution & Reporting

- Monitor campaign and funnel performance across:
- Open rates
- Click-through rates
- Conversion rates
- MQL generation
- MQL-to-opportunity conversion
- Pipeline contribution
- Revenue attribution

- Build dashboards and reports using:

- HubSpot
- Marketo
- Power BI
- Tableau

- Analyze automation and campaign performance
- Identify funnel bottlenecks and optimization opportunities
- Translate marketing data into clear, actionable recommendations

Integrations & Marketing Operations

- Support integrations between marketing automation platforms, CRM systems, and other business tools
- Use platforms such as Zapier to automate cross-platform workflows
- Troubleshoot synchronization, lead routing, and workflow issues
- Support API or webhook-based integrations where applicable
- Maintain organized documentation for automation logic, campaigns, and operational workflows

Continuous Optimization

- Audit existing workflows and identify automation gaps
- Improve:
- Lead nurturing
- Campaign performance
- Lead scoring
- Database health
- Lead routing
- Workflow scalability

- Stay current with marketing automation platform updates
- Monitor email deliverability and automation best practices
- Recommend new systems and processes that improve marketing efficiency

Required Experience & Skills

Experience

- 2+ years of hands-on marketing automation experience
- Practical experience with one or more of:
- HubSpot
- Marketo
- Pardot / Account Engagement
- ActiveCampaign
- Klaviyo
- Similar marketing automation platforms

- Experience building:

- Automated workflows
- Lead scoring systems
- Nurture sequences
- Drip campaigns
- Lifecycle automations
- Segmentation systems

Technical & Marketing Skills

- Strong understanding of:
- CRM systems
- Marketing funnels
- Lead lifecycle management
- Marketing automation logic
- Lead attribution
- Email marketing
- Lead routing and sales handoffs

- Strong Excel or Google Sheets skills
- Understanding of email deliverability best practices
- Familiarity with data privacy and email compliance requirements
- Ability to troubleshoot automation and data-flow issues

Communication & Execution

- Strong written English communication skills
- Excellent organizational and problem-solving abilities
- High attention to detail
- Ability to manage multiple campaigns and workflows simultaneously
- Comfortable collaborating with marketing and sales stakeholders
- Able to work independently in a remote environment during U.S. business hours

Nice to Have

- HubSpot certification
- Marketo certification
- Pardot / Salesforce Account Engagement certification
- Experience with:
- Zapier




- API integrations
- Webhooks
- Multi-touch attribution

- Experience using:

- Power BI
- Tableau
- Advanced reporting platforms

- Background in:

- B2B SaaS
- Professional services
- E-commerce
- Growth marketing

- Experience working with U.S.-based marketing or sales teams

Tools & Platforms

You should be comfortable working with or quickly learning:

- HubSpot
- Marketo
- Pardot / Account Engagement
- ActiveCampaign
- Klaviyo
- Salesforce
- HubSpot CRM
- Zoho CRM
- Zapier
- Excel / Google Sheets
- Power BI
- Tableau
- API and webhook integrations

What Makes You a Strong Fit

You may be especially successful in this role if you:

- Think in systems, workflows, funnels, and conversion paths
- Can independently build automation workflows from start to finish
- Understand how marketing automation connects directly to sales pipeline
- Are analytical and highly detail-oriented
- Care about clean CRM data and reliable automation
- Proactively identify inefficient or broken processes
- Balance technical execution with marketing objectives
- Enjoy testing and continuously improving campaign performance
- Can manage several workflows without sacrificing accuracy

What a Typical Day Looks Like

Your day may include:

- Building and testing automated workflows
- Launching email and nurture campaigns
- Reviewing campaign engagement and conversion data
- Adjusting lead scoring criteria
- Auditing segmentation and CRM data
- Troubleshooting lead routing or automation issues
- Reviewing MQL-to-opportunity conversion performance
- Building campaign dashboards and reports
- Collaborating with sales and marketing teams
- Identifying opportunities to automate manual processes

In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth.

Key Metrics for Success

- Email open rates and click-through rates
- MQL generation and quality
- MQL-to-opportunity conversion rate
- Campaign-driven pipeline contribution
- Revenue attribution accuracy
- CRM data accuracy and database health
- Lead routing accuracy
- Segmentation quality
- Workflow reliability
- Email deliverability
- Reduction in manual marketing operations
- Speed and accuracy of campaign execution

Why This Role Stands Out

- Direct ownership of marketing automation systems
- Measurable impact on pipeline and revenue
- Hands-on exposure to leading CRM and automation platforms
- Opportunity to optimize the complete marketing funnel
- Work at the intersection of marketing, automation, CRM, data, and revenue operations
- High-autonomy remote environment
- Strong career growth opportunities into:
- Marketing Operations Manager
- Revenue Operations Specialist
- CRM Automation Lead
- Lifecycle Marketing Manager
- Marketing Automation Manager

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Practical Marketing Automation Assessment
5. Client Interview
6. Offer & Onboarding

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📌 Marketing Automation Specialist (México)
🏢 Pavago
📍 México