Role Description
Key brands of responsibility: COVID-19 mRNA Vaccine, COVID-19 Antiviral, mRNA pipeline

Owns brand strategy for market. Define and Drive Country Specific BrandStrategy

Direct Reports: CBM mRNA, Coordinator mRNA

Responsibilities
- Develop and execute Mexico’s mRNA Vaccines Strategic Plan to maximize access to our vaccines for all eligible individuals in the country in the context of a L&P; TT project in the country.
- Develop strategic plans and tactics to protect and expand access and ensure accuracy for sales forecasting and budget execution.
- Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine and antiviral franchise ensuring the realization of profitability targets in country.
- Allocate and execute in country brands’ budget in alignment with local vaccines strategic pillars and tactics.
- Responsible for project management of cross-functional team ensuring successful implementation on strategic plans.
- Identify new business opportunities, advance proposals,



and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders.
- Work collaboratively with key internal and external stakeholders to identify gaps, opportunities, needs and maximize our portfolio value.
- Work in partnership with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs.
- Design and launch Marketing Awareness Campaigns and Omnichannel strategies
- Matrix management & leadership to ensure optimal decision making between Integral, Region, Country Management, Vx Category lead and local cross functional brand team for effective support and agile decision-making processes.
- Providing the sales team with the necessary technical expertise, and health care professional engagement plans.
- Develop Annual Marketing and Operational Plan and execute brand strategies to local market

📌 Country Brand Lead mRNA Vaccines (México)
🏢 Pfizer
📍 México