Strategic Planning & Financial Partnership
Act as a Finance Business Partner, collaborating closely with Finance to align marketing strategies with business and financial objectives
• Participate in strategic marketing planning, translating strategic objectives into actionable plans and business cases.
• Lead the creation and evaluation of business cases for promotions, including financial assessments and ROI analysis.
• Contribute regional insights to annual and long‑range strategies, ensuring optimal timing and sequencing (AOP & LRBP).
• Working together with Marketing provides suggestions for sales and COI forecast estimation per month
• Support the development, administration, and tracking of the annual marketing budget (Dopex), recommending adjustments as business needs evolve
Integrated Commercial Calendar & Promotions
• Design, build, and execute the Integrated Commercial Calendar, ensuring relevant, compelling monthly offers that drive incremental sales and ABO engagement.
• Lead the full end‑to‑end process for the calendar, including:
• Project intake and prioritization by tier.
• KPI and financial impact modeling with analytics.
• Calendar‑building workshops.
• Approval processes, stakeholder influence, and socialization.
• Lead pricing and promotion squads, ensuring strong cross‑functional alignment
• Provide organization to the promotional strategy and execution from concept to post‑mortem, through the promotion squad including:
• Strategic design and analysis.
• Projections, forecasting influence (FCST), and planning alignment.
• Financial assessments and profitability stewardship.
• ABO co‑creation and communication creativity.
• End‑to‑end project oversight to guarantee flawless execution.
Project & Program Management
Lead regional and cross‑functional project teams to deliver local initiatives aligned with LATAM strategy.
• Apply Agile project management methodologies to drive speed, focus, and accountability.
• Track and