Description

Lead and coordinate the execution of The Ordinary’s regional expansion plan across LATAM, ensuring the successful onboarding of new retailers and distributors, the readiness and execution of commercial launches, and the alignment of brand strategies with each market’s needs. Serve as a key point of connection between local, regional, and general teams to track milestones, timelines, financial commitments, and cross-functional activities, proactively identifying risks, removing roadblocks, and establishing consistent processes to drive efficient, seamless expansion aligned with overall business priorities.
1. Expansion governance & market follow-up
• Oversee the end-to-end expansion plan
• Track each market against key milestones, timelines and financial commitments.
• Identify risks, dependencies and gaps, and escalate / unblock them with the relevant teams.

2. Retailer & distributor onboarding
• Coordinate the onboarding of new retailers and distributors from initial alignment through first order / launch.
• Follow up on customer setup, due diligence,



compliance requirements and internal approvals.
• Ensure all required information and documentation are completed on time.

3. Launch readiness & execution
• Oversee launch readiness across commercial, marketing, VM, education and operations.
• Ensure retailer requirements, assortment, testers, merchandising and training needs are mapped and progressing.
• Coordinate launch timelines and ensure dependencies are closed before go-live.

6. Marketing & brand activation
• Work with local teams on launch plans, retailer activations and brand visibility opportunities.
• Coordinate requests and approvals with Global Brand, Comms and Creative teams.
• Ensure local plans remain aligned with The Ordinary brand guidelines and global priorities.

7. Cross-functional & team coordination
• Act as the regional point of connection across Commercial, Finance, Legal, Supply Chain, Marketing, VM, Education, Brand and affili

📌 Regional Commercial (Ciudad de México)
🏢 Estée Lauder Companies
📍 Ciudad de México