Director of Ad Creative (AI-Native)IRemote I USD $2,000 - $3,000 /month Base+Performance Bonus

411 Locals is hiring a Director of Ad Creative (AI-Native) to architect, manage, and scale our high-volume Meta Ads video engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing, electrical) and are scaling to 10,000+ accounts.

We need a sharp, organized, and executive-level creative operator to lead our video production team, translate consumer psychology into high-converting video concepts, and leverage cutting-edge Generative AI workflows to drive rapid, data-driven creative testing at scale.

Core Responsibilities

• Creative Strategy & Ad Architecture:
• Conduct research in local home service verticals to map homeowner pain points and emergency triggers. Translate audience insights into high-converting hooks, script variations, visual shot lists, and CTAs grounded in direct-response principles.
• Team Leadership & Production Management:
• Directly manage, mentor, and coordinate a team of video editors, AI producers,



and creative contributors. Establish structured workflows, clear brief systems, quality control standards, and production reviews to ensure high-velocity output.
• High-Volume Generative AI Pipeline:
• Build and refine hybrid production workflows incorporating Generative AI tools (Kling, Seedance, ElevenLabs, HeyGen, Midjourney, CapCut, and Claude/ChatGPT) alongside real footage to maintain weekly output velocity without sacrificing quality.
• Testing & Performance Frameworks:
• Track funnel KPIs (Hook Rate, Hold Rate, CTR, CPL, CPA) alongside media buying data. Systematically diagnose ad performance, isolate winning creative variables, and engineer 3–5 new variations of winning formulas weekly to beat creative decay.
• Systems Architecture & Scaling:
• Architect structured creative libraries, prompt templates, and repeatable testing playbooks that allow high-performing ad concepts to be localized and scaled acr

📌 Director of Ad Creative (México)
🏢 411 LOCALS
📍 México