**This Role Is Not for Everyone. That's the Point.**
Anyone can post. Not everyone can own a brand's voice across five platforms, know exactly why an idea will work on TikTok and fall flat on LinkedIn, and turn a scroll-past into a follow. We're looking for someone who treats social media as a craft, not a chore — who has a genuine eye for what stops a thumb mid-scroll and the discipline to back it up with a calendar, not just inspiration.
If you live slightly ahead of the trend curve, can create content as comfortably as you can brief it out, and actually enjoy the numbers behind the posts — keep reading.
**What You'll Actually Be Doing**
This role comes down to owning our social presence, day in and day out. In practice, that means:
**Owning the platforms.** You'll take day-to-day ownership of our social media presence across all relevant platforms — Instagram, Facebook, TikTok, X, LinkedIn, and wherever else our audience shows up.
**Planning with intent.** You'll develop and execute a content calendar aligned with our brand voice and campaign priorities, so nothing goes out just to fill a gap.
**Creating content that works.** You'll create and/or coordinate the creation of engaging content — copy, graphics, short-form video — that actually performs, not just content that looks good in isolation.
**Reading the numbers.** You'll track KPIs across growth, engagement, and reach, and report on what's working, what isn't, and why.
**Staying ahead of the platforms.** You'll keep on top of platform trends and algorithm shifts, and adapt strategy before everyone else catches up, not after.
**Who Thrives Here**
- You have a genuine creative eye — you know what makes someone stop scrolling, and you can explain why it works.
- You're platform-fluent, not platform-generic — you know a TikTok isn't just a shorter Instagram Reel.




- You're organised enough to run a content calendar and creative enough to make it worth following.
- You treat metrics as a compass, not a report card — you use them to get better, not just to prove you did the work.
- You move fast when a trend appears and don't wait for permission to jump on it.
**About You**
- 2-4 years' experience managing social media accounts for a brand or organisation.
- A proven track record of growing engagement and following across major platforms.
- Confident with content creation and/or editing tools such as Canva, CapCut, and Adobe apps.
- Native or fluent Spanish, with strong English skills for coordinating with global teams.
- Familiarity with social media analytics and scheduling tools such as Meta Business Suite, Hootsuite, or Later.
- A creative eye for visual content and a solid understanding of platform-specific best practices.
**Work Environment**
- Based in Mexico City, reporting to the Marketing & Events Manager.
- Working closely with the wider marketing team and coordinating with colleagues across general markets.
- A fast-moving environment where trends shift quickly and content needs to keep pace.
**Why This Role**
You'll have real ownership over how our brand shows up online, with the creative freedom to experiment and the data to know when it's working. It's a role where your instincts and your reporting both matter, and where growth on the platforms is something you'll see and own directly.
If you're the person who makes a brand's social feel unmissable, we want to hear from you.
**Job Types**: Full-time, Permanent
Pay: $19,000.00 - $21,000.00 per month
Application Question(s):
- Confident with content creation and/or editing tools such as Canva, CapCut, and Adobe apps.
**Experience**:
- managing social media accounts for a brand or organisation: 2 years (required)
- growing engagement and following across major platforms: 2 years (required)
**Language**:
- Spanish AND English fluently (verbal and written) (required)
Work Location: In person

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