The Digital Marketing Manager owns the brand's digital marketing strategy end-to-end — most critically, taking full ownership of paid media (Meta and Google) in-house, without relying on an outside agency.
This is a leadership role, not an execution-only one: the person sets the direction for where media budget goes, makes the investment and optimization calls, and is directly accountable for the channel's results — while also driving email marketing, CRM, SEO/SEM, and brand-consistent digital communications across the business.
Key responsibilities: Own and lead the in-house paid media strategy across Meta and Google — planning, budget allocation, and optimization — without dependency on an external agency.
Develop and execute email marketing, newsletter, and CRM strategies.
Manage audience segmentation, customer lifecycle journeys, and marketing automation.
Coordinate corporate communications and ensure brand consistency.
Serve as a liaison between Commercial and Communications teams.
Develop and monitor SEO and SEM initiatives.
Track, analyze, and report digital marketing and e-commerce KPIs,



with strategic recommendations for the business.
Optimize customer experience, conversion funnels, abandoned cart recovery, upselling, and cross-selling initiatives.
Conduct A/B testing and continuous campaign optimization.
Research market trends, competitors, and industry best practices.
Supervise external vendors and support the Junior Graphic Designer.
Requirements Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven, hands-on experience managing paid media (Meta + Google) in-house — not just briefing an agency.
Background in luxury fashion or an agency serving luxury brands strongly preferred.
Experience in email marketing and SMS.
Strategic planning and the seniority to operate with full autonomy.
Excellent written and verbal communication.
Data analysis and performance reporting.
Time management and ability to work under pressure.
Bilingual: English and Spanish (written and spoken).

📌 Digital Marketing Manager (Xico)
🏢 Marathon Talent
📍 Xico