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Location:
Remote – Latin America
Work Arrangement:
Fully Remote
Employment Type:
Full-Time
Compensation:
$2,500–$3,500 USD/month
Experience:
4–6+ years
Schedule:
Full-Time | Strong overlap with U.S. Eastern Time required
Industry:
Investment Management / Alternative Investments
Department:
Go-To-Market / Growth
About the Company
Our client is a fast-growing U.S.-based investment management firm building institutional-quality alternative investment solutions for sophisticated investors, financial advisory firms, and multi-family offices.
The firm combines deep investment expertise with a technology-driven approach and is entering its next stage of growth. As its investment platform and partnerships expand, the company is building a scalable go-to-market engine to generate demand, strengthen its market presence, and support continued growth.
About the Role
We are looking for an
Agentic GTM Lead
who combines
real engineering ability, commercial instinct, demand-generation experience, and financial market knowledge
.
This is not a traditional marketing role, and it is not a pure engineering role.
You will build and own the systems that generate demand across
outbound, content, social, SEO/GEO, email, and AI-powered automation
. You will connect the technical infrastructure behind these channels with measurable commercial outcomes such as qualified interest, booked meetings, and pipeline.
Most importantly,
you bring the ideas
.
You will not be handed a complete GTM playbook to execute. You are expected to identify new demand-generation opportunities, launch multiple experiments simultaneously, measure what works, quickly eliminate what does not, and scale the strategies that produce results.
This is a highly autonomous, hands-on builder role for someone who enjoys moving from an idea to a working system and then proving its commercial impact with data.
Why This Opportunity?
This role offers the opportunity to build a sophisticated GTM engine from the ground up within a growing investment management business.
You will have significant ownership over how demand is created, measured, automated, and scaled.
You will be able to:
Build rather than simply manage existing marketing systems
Experiment across multiple acquisition channels
Apply AI and agentic workflows to real commercial problems
Connect engineering directly to pipeline and revenue
Develop systems that automate repetitive GTM work
Shape the company's content, social, outbound, and digital presence
Work with sophisticated financial products and audiences
What You'll Do
Build and Scale the GTM Engine
Develop new demand-generation ideas, channels, and experiments
Build systems across outbound, content, social, SEO/GEO, email, and website acquisition
Turn successful experiments into repeatable and scalable growth systems
Rapidly stop or redesign initiatives that are not producing measurable results
Connect GTM infrastructure directly to qualified interest, meetings, pipeline, and revenue




Build Technical GTM Infrastructure
Work hands-on with
APIs, SQL, Python and/or JavaScript
Build integrations between data sources, automation platforms, CRMs, and GTM systems
Create workflows using tools such as
Clay, n8n, Zapier, and CRM platforms
Design lead enrichment, account scoring, personalization, sequencing, routing, and attribution systems
Build solutions rather than relying exclusively on no-code configuration
Build AI & Agentic Workflows
Design and deploy workflows using
LLMs and AI agents
Automate research, content development, personalization, lead enrichment, and routing
Identify repetitive GTM processes that can be automated or augmented with AI
Build scalable systems that allow a small team to operate with significantly greater leverage
Own Demand Generation
Build and optimize outbound programs based on signals, data, and a clearly defined ICP
Develop demand through
outbound, SEO/GEO, content, social, and other acquisition channels
Build measurable programs that generate qualified interest and booked meetings
Continuously test messaging, audiences, channels, landing pages, and sequences
Build the Content & Social Engine
Develop systems for producing and distributing podcasts, videos, webinars, social content, and thought leadership
Repurpose long-form content into multiple channel-specific assets
Build consistent visibility across platforms such as
LinkedIn and X/Twitter
Help establish a credible voice for a sophisticated investment and wealth-management audience
Experiment & Measure
Run multiple experiments simultaneously rather than testing one channel at a time
Conduct structured A/B testing across messaging, channels, landing pages, and sequences
Build dashboards for demand generation, attribution, and pipeline contribution
Use evidence and commercial results to determine what gets scaled, changed, or eliminated
Required Qualifications
4–6+ years of relevant experience
across growth engineering, GTM engineering, demand generation, growth marketing, or related roles
Proven ability to generate
original demand-generation ideas
and independently turn them into experiments
Demonstrated demand-generation results through
outbound, content, SEO/GEO, social, or similar channels
Ability to provide
specific metrics or examples
showing how your work generated leads, booked meetings, pipeline, or revenue
Strong hands-on engineering ability with
APIs and SQL
Proficiency with at least one scripting language, preferably
Python or JavaScript
Experience with automation platforms such as
Clay, n8n, Zapier, or similar tools
Hands-on experience working with
CRM systems, integrations, data, and automation




Practical experience building with
LLMs and AI/agent workflows
Strong commercial instinct and ability to connect technical builds to measurable business outcomes
Professional experience or strong working knowledge of
finance, investing, asset management, or investment management
Strong experimentation and A/B testing mindset
Ability to build and own initiatives from
0 to 1
Strong design and UX judgment
Ability to work autonomously in a fast-moving environment
Strong overlap with
U.S. Eastern Time business hours
Preferred Qualifications
Direct professional experience in
asset management or investment management
Experience with
alternative investments and/or hedge funds
Strong personal or professional interest in financial markets and investing
Experience building a GTM, growth, or demand-generation function from scratch
Experience with data warehouses or analytics infrastructure such as
Snowflake, BigQuery, or dbt
Experience with attribution modeling
CFA, MBA, or other relevant finance/business education is a plus
How Success Is Measured
Success in this role will be based on your ability to create a measurable and scalable demand engine.
Key outcomes include:
A growing stream of
qualified interest and booked meetings
attributable to your GTM systems
Successful demand-generation experiments that can be scaled into repeatable programs
AI-powered and signal-based outbound systems actively generating opportunities
Consistent content and social distribution with measurable audience growth
Reliable measurement of demand and pipeline contribution
A continuous experimentation system that clearly identifies what should be scaled and what should be stopped
Existing GTM activities transformed into more automated, repeatable, and efficient systems
Why Join Us
You will join an environment where
ideas are evaluated on merit, experimentation is encouraged, and ownership matters
.
You will have the autonomy to determine how to reach the goal while being accountable for measurable outcomes.
This role is idóneo for someone who prefers
building, shipping, measuring, and improving
over spending months developing theoretical strategies.
If you are equally comfortable discussing
APIs, AI agents, pipeline generation, A/B testing, and investment markets
, this role offers the opportunity to bring those skills together in one highly impactful position.
Important Notes
This is a remote/telecommute position.
Candidates must be able to maintain strong overlap with U.S. Eastern Time working hours.
Candidates should be prepared to discuss
specific demand-generation results and metrics
from previous roles.
This is a hands-on builder position. Candidates whose experience is primarily managing agencies, teams, or pre-built marketing systems without directly building GTM infrastructure may not be the right fit.
Experience or strong knowledge of
investment management, asset management, alternative investments, or related financial markets
is important for success in this role.

📌 Agentic Gtm Lead - Growth Engineering & Demand Generation (México)
🏢 Entrepreneur Cooperative
📍 México