SALARY USD: $44K ANNUAL

PLEASE SUBMIT YOUR RESUME IN ENGLISH

About the Role

We're looking for an experienced Ecommerce Brand Manager to take full ownership of a pet DTC brand built around continuous new color and pattern releases to drive repeat purchases.

This is an end-to-end ownership role. You will be accountable for the brand's overall performance across channels, including acquisition, conversion, retention, and new product launches.

Direct experience managing and growing a Shopify DTC brand is required. You should have a proven ability to translate performance data into strategies that improve sales, conversion rates, and repeat purchases. Strong Amazon experience is highly preferred.

You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.

About Us

We are a multi-brand pet products company focused on direct-to-consumer sales. This role oversees our single-purchase brand, which sells primarily through Amazon and TikTok,



with Shopify as a secondary channel.

The brand depends on a steady cadence of new product releases and effective repeat-purchase strategies to drive revenue.

What You'll Do
- Own overall brand performance and strategy across channels, connecting acquisition, conversion, and repeat purchases into a cohesive growth strategy.
- Direct the in-house PPC manager's work across Meta and Google, reviewing performance against KPIs and adjusting strategy as needed.
- Manage relationships with our Amazon and Chewy PPC agencies, holding them accountable for performance and results.
- Own the strategy and roadmap for landing page testing and website conversion rate optimization, coordinating execution with our Shopify manager to improve the customer purchase journey.
- Lead repeat-purchase and retention strategy, working with the shared email specialist to build programs that convert first-time buyers into repeat cu

📌 Sr. E-commerce Brand Manager (México)
🏢 Wallabaga
📍 México