- Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.- Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.- Own hands‑on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.- Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.- Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.- Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.- Create and edit professional marketing content in English for U.S. audiences.- Support SEO/AEO and website conversion initiatives.- Plan and execute webinars and conference marketing, including pre-event campaigns, meeting generation, event promotion, lead capture, and post-event follow‑up.- Travel to selected U.S. industry conferences and events and professionally represent the client when required.- Manage and coordinate external marketing agencies, vendors, freelancers, or creative partners.- Track campaign performance and use data to improve marketing results.- Partner with leadership to continue developing attribution, funnel reporting, pipeline visibility, and CAC measurement.- Use AI tools as part of your regular marketing workflow to improve research, content creation, campaign development, analysis, automation,



and productivity.- Work closely with U.S.-based leadership and Sales teams while coordinating external marketing agencies and vendors.- Help shape a developing marketing function, build processes from the ground up, and connect marketing work to business growth.Requirements- 4+ years of hands‑on marketing experience, preferably in B2B environments.- Strong experience in demand generation and executing campaigns from strategy through launch and measurement.- Professional experience supporting the U.S. or North American market is required.- Experience with CRM and marketing automation platforms.- Experience developing and executing content strategies, not only social media content.- Ability to demonstrate measurable results from previous campaigns, such as leads, MQLs/SQLs, meetings, opportunities, pipeline, conversions, or revenue influenced.- Experience collaborating closely with Sales.- Experience with webinars, trade shows, conferences, or other B2B events.- Experience working with external agencies, vendors, or creative partners.- Strong project‑management skills and the ability to manage multiple campaigns simultaneously.- Strong practical use of AI tools for marketing.- Ability to work independently, take ownership, and build processes in a growing environment.- Advanced professional English, both written and spoken.- A valid U.S.



visa is required.- Candidates must be genuinely comfortable traveling to the United States when needed, attending multi‑day industry conferences, interacting with U.S. prospects and business stakeholders, and professionally representing the client in person.- Flexibility to align with U.S. Eastern or Central business hours when needed is important.- Preferred: Experience in B2B SaaS, technology, healthtech, healthcare, senior living, enterprise software, or another complex B2B environment.- Experience with ABM, go-to-market campaigns, marketing attribution, revenue marketing, customer marketing, or product launches is a plus.Core CompetenciesDemonstrates expertise in B2B demand generation, campaign execution, and content strategy development, with a strong focus on measurable results and collaboration with sales teams. Proficient in utilizing marketing automation tools and AI technologies to enhance marketing workflows and drive business growth.Highest-signal resume keywords- B2B Demand Generation- Marketing Automation Platforms- Content Strategy Development- Campaign Performance Tracking- Project ManagementATS Optimization KeywordsHard Skills- Lead Generation- Email Campaigns- SEO/AEO- Webinar Planning- Data Analysis- Campaign Measurement- Marketing Attribution- Revenue Marketing- ABM- Content CreationSoft Skills- Collaboration- Ownership- Flexibility- Communication- Project ManagementIndustry Keywords- B2B SaaS- Healthtech- Healthcare- Senior Living- Enterprise Software- Go-To-Market Campaigns- Trade Shows- Conferences- U.S. Market- North American MarketTools & Technologies- HubSpot- Marketo- Salesforce- Pardot- GoHighLevel- AI Tools#J-18808-Ljbffr

📌 Growth Marketing Manager –B, Demand Generation (Puerto Vallarta)
🏢 Jobtailor
📍 Puerto Vallarta