DescriptionOwn user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.Responsabilidades:- Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV- Referral program, influencer campaigns, and organic growth loops- Community channels: Facebook groups, WhatsApp, activations- Attribution and measurement (Branch.io, ad platforms, internal data)- Campaign execution: bilingual copy, landing pages, push campaignsRequirements- Proven experience growing a consumer product in Mexico- Hands-on paid marketing: managed real budgets, can show results- Strong analytical skills: cohorts, CAC, activation, retention- Able to execute directly, not just manage agencies- Heavy AI tooling user- Fluent Spanish and English- Mexico City preferred
📌 Growth & Marketing Lead (Zamora de Hidalgo)
🏢 Marathon Talent
📍 Zamora de Hidalgo
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