Values & Innovation:
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
Purpose of Role:
As the Direct-to-Consumer (DTC) Marketing Manager for Mexico, you will lead the marketing strategy and execution across Under Armour’s owned & operated (O&O;) stores and outlet locations.
This role requires a unique blend of brand building and commercial focus—elevating innovation-led product stories in premium retail environments while driving traffic, conversion, and sell-through in both full-price and value-driven channels.
You’ll be responsible for delivering compelling consumer journeys across physical stores, ensuring that every campaign, experience, and touchpoint reflects the Under Armour brand and contributes to business results. You will work closely with Store Operations, Visual Merchandising, Planning, and Brand Marketing to align storytelling and performance
Your Impact:
Retail Marketing Strategy & Execution
- Own the seasonal retail marketing calendar and strategy for all Under Armour O&O; stores and outlets in Mexico.
- Lead the development of 360-degree in-store campaigns that bring brand stories—especially innovation and product performance narratives—to life.
- Create differentiated marketing strategies for full-price and outlet stores, tailored to thei
📌 Lead, Marketing Bh (Municipio de Huixquilucan)
🏢 Under Armour
📍 Municipio de Huixquilucan
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