Key Responsibilities Marketing Analytics & Data Quality Own marketing data collection, validation, and reporting. Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems. Conduct User Acceptance Testing (UAT) for new MarTech implementations, enhancements, and vendor integrations. Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps. Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms. Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy. Create documentation and testing plans to support ongoing platform enhancements. Marketing Technology & Integrations Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions. Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation, Attribution, Measurement, Reporting Support integrations across platforms such as: MetaRouter, LiveRamp, Branch, Singular, CDPs and audience activation platforms Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation. Audience Strategy & Activation Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels. Understand audience creation methodologies, identity resolution, and customer matching strategies. Validate audience eligibility, activation logic, and downstream platform delivery. Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.



Assist in developing audience measurement and attribution frameworks. Privacy, Compliance & Data Governance Support compliance initiatives related to consumer privacy regulations, including: CCPA / CPRA, GDPR, Emerging privacy regulations Support consent management solutions, including OneTrust. Understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations. Partner with Legal, Privacy, Security, and Engineering teams to ensure marketing technologies remain compliant. Vendor & Stakeholder Management Serve as a liaison between business stakeholders and technology partners. Build and maintain strong relationships with MarTech vendors, implementation partners, and platform providers. Translate business requirements into technical specifications and actionable workstreams. Communicate complex technical concepts clearly to both technical and non-technical audiences. Required Qualifications Bachelor's degree in Marketing, Analytics, Information Systems, Computer Science, Business, or a related field. 5 years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines. Advanced SQL proficiency required , including the ability to independently query, analyze, validate, and troubleshoot complex datasets. Experience with cloud data platforms such as Snowflake, BigQuery, or Databricks. Hands-on experience with Adobe Analytics and/or Google Analytics.



Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues. Experience performing UAT, implementation validation, and production readiness testing. Strong understanding of the end-to-end MarTech ecosystem and customer data lifecycle. Experience supporting audience creation, segmentation, and activation strategies. Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks. Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and OneTrust. Experience managing vendor relationships and coordinating cross-functional initiatives. Strong analytical thinking, problem-solving, and communication skills. Ability to work independently, manage competing priorities, and thrive in a fast-paced environment. Preferred Qualifications Experience leveraging AI technologies to improve testing, troubleshooting, documentation, reporting, or process automation. Understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies. Experience working in Agile environments and collaborating with Product and Engineering teams. Success Profile The adecuado candidate: Is highly analytical and naturally curious. Has a passion for marketing technology, data, and measurement. Takes ownership and operates with minimal supervision. Can quickly diagnose and resolve complex data and integration issues. Understands both the business and technical sides of marketing technology. Builds trusted relationships across stakeholders, vendors, and technical teams. Thrives in ambiguity and adapts quickly to changing priorities. Embraces emerging technologies, including AI, to improve efficiency and effectiveness.

📌 Sr Specialist, Marketing Technology (México)
🏢 Petco
📍 México