We are OMD, Cannes Lions **** Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 General Agency Network.
As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster.
By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth.
When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes.
We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
**_ Title: SENIOR ANALYST, ANALYTICS_**
As a Senior Associate on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your growing industry knowledge.
You will use your strong analytic and technical knowledge to design, produce, automate and evolve reports.
You will be a proactive collaborator in insight generation and evolution of advertising programs that are proven to drive business results.
**Areas of Responsibility**:
- **Team Operations**
- Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data
- Self-Management: Manage day-to-day tasks, ensuring understanding of proper priorities
- **Audience Discovery & Strategy**
- Data Analysis: Implement analysis plans and support audience insight analysis across multiple data sources
- Data Analysis Management:



Structure data in efficient manners for performing analysis
- **Measurement & Reporting**
- Benchmarks & Goals: Learn how and assist in setting benchmarks and targets based on historical campaign data
- Reporting & Optimization: Produce of campaign reports and analyses according to measurement plans
- **Data Strategy & Technology**
- Data Technology Utilization: Identify opportunities to automate analyses and identify more efficient processes
- Data Management: Maintain and QA data systems and processes used for reporting and on-going data analysis
- Data Visualization: Develop Dashboards in visualization tools such as Tableau/QlikView/Looker
**Desired Experience**:
- Data Knowledge: Experience with different types of behavioral data and/or syndicated research data sources
- Analytic Mindset and Creativity: Ability to creatively problem solve
- Cross-Channel Analytics: Working understanding of offline and online channel KPIs
- Structured analysis/statistical understanding: Experience structuring data to get the most accurate read
- Media Foundations: Beginning foundation of understanding media strategy, budget setting and channel selection
**Desired Technical Skills**:
- Strong proficiency with MS Excel, PowerPoint are a must
- Familiarity and beginning experience with
- Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
- Behavioral data sources (Acxiom,



Experian, Clickstream, Location, IRi, Liveramp)
- Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Cross-media brand lift research (Kantar, Lucid, etc.)
- Data visualization: tools such as Tableau, Datorama, Alteryx
- Advanced analytics software packages: SQL, R, Python or other
- Concepts of database design and SQL
**Requirements**:
- Experience: 2-3 years of experience, preferably in marketing analytics
- Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
- Education: Bachelor's degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields
**Qualities (in order of priority)**:
- Curiosity and Forward Thinking - A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics.
The drive to go beyond asking "what?" to ask "why?"; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
- Collaboration - A desire to create a collaborative working environment where the notion of team comes before companies
- Adaptability, Flexibility and Resilience - A comfort with fast paced, intense, changing business and everything that comes with that.
Client's shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.
- Problem solving - An ability to figure out and solve problems on your own, leveraging all resources available.
- Creativity - A knack to think, solve problems in non-linear ways and connect d

📌 Senior Associate, Marketing Science (México)
🏢 Omnicom Media US
📍 México