We are seeking an experienced Google Ads Manager to plan, build, execute, and optimize paid search and paid media campaigns across Google Search, Display Network, and YouTube.
This role owns end-to-end campaign performance, from keyword strategy and account structure to bid optimization, creative testing, and conversion tracking.
This role requires deep platform expertise—not automated-only or "set-it-and-forget-it" management—and a strong understanding of how paid search fits into a broader digital acquisition strategy.
**Working hours: 9:00 AM - 5:00 PM**
**Key Responsibilities**:
- **Campaign Strategy & Planning**:
- Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
- Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
- Define KPIs, benchmarks, and testing roadmaps.
- **Account Setup & Execution**,**Build and manage campaigns across:
- Google Search
- Google Display Network (GDN)
- YouTube Ads
- Conduct keyword research, including:
- High-intent and long-tail keywords
- Competitor and conquesting strategies
- **Negative keyword management**:
- Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
- **Ad Copy & Creative**, Write and test:
- Responsive Search Ads (RSAs)
- Display and YouTube ad messaging
- Optimize:
- Headlines
- Descriptions
- Extensions (sitelinks, callouts, structured snippets)
- Collaborate with creative teams for YouTube and display assets.
- **Optimization & Performance Management**, Monitor performance daily and optimize for:
- CTR




- Quality Score
- CPC
- CPA / ROAS
- Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
- Continuously improve Quality Score and impression share.
- **Tracking, Attribution & Analytics**, Ensure proper setup and validation of:
- Conversion tracking
- GA4 integrations
- Google Tag Manager
- Analyze performance across devices, audiences, and intent signals.
- Understand attribution models and their impact on reporting.
- **Reporting & Insights**, Deliver weekly and monthly performance reports with:
- Clear insights
- Trend analysis
- Optimization recommendations
- Communicate performance in business terms, not just metrics.
- **Platform & Best Practices**, Stay current on:
- Google Ads product updates
- Policy changes
- Automation and AI-driven features
- Balance automation with manual oversight and testing discipline.
**Required Qualifications**:
- 3-6+ years of hands-on Google Ads experience
- Proven success managing:
- Search campaigns at scale
- Multi-campaign account structures
- Strong understanding of:
- Keyword intent and match types
- Quality Score mechanics
- Conversion optimization




- Experience managing significant monthly ad spend with accountability for results
**Preferred Qualifications**:
- Experience with: YouTube performance campaigns
- Display remarketing
- Performance Max (with manual oversight)
- Familiarity with:
- GA4
- Google Tag Manager
- CRM integrations
- Experience in B2B, SaaS, e-commerce, or regulated industries
**What Success Looks Like (First 90 Days)**:
- Account structure is clean, documented, and scalable.
- Conversion tracking is accurate and validated.
- Clear testing roadmap is active.
- CPA / ROAS trends are improving.
- Budget pacing is controlled and efficient.
**Ideal Traits**:
- Highly analytical and detail-oriented
- Performance-driven mindset
- Comfortable owning results and budgets
- Strong communicator with stakeholders and creative teams
**About **** & Company**
**** & Company is a integral leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services.
We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool.
We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.

📌 Google Ads Manager (Xico)
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📍 Xico