Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
**KEY RESPONSIBILITIES/ACCOUNTABILITIES**
- Assist in the planning, creation, and execution of campaigns, including digital and social media, ensuring content is inclusive and resonates with target audiences
- Oversee the day-to-day management of social projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved.
- Work closely with creative excellence team and agencies to develop compelling social copy, visuals, and other content that aligns with the brand's voice and objectives.
- Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies.
- Liaise with external vendors, such as agencies and production companies, to ensure smooth execution of advertising activities.
- Assist in managing the production budget, tracking expenditures, and ensuring cost-effective use of resources.
- Ensure all advertising materials comply with legal standards, industry regulations, and brand guidelines.
- Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
- Track and manage talent, music and licensing rights
- Implement and adhere to GM process and enforce it within the team and agency partners
- Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
- Monitor and uphold project budgets to ensure financial adherence and efficiency
- Verify that project briefs are approved and align with budget
**Additional Job Description**:
**ESSENTIAL QUALIFICATIONS/REQUIREMENTS**
- Bachelor's Degree in Marketing or related field
- 5+ years of marketing experience required
- Strong project management abilities with attention to detail
- Excellent written and verbal communication skills
- Proficiency in advertising platforms, digital marketing tools, and analytics software




- Creative thinking with a strong understanding of branding and visual communication.
- Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
- Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
- Experience with both traditional and digital advertising channels.
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.
We believe that our ability to meet the needs and expectations of an increasingly diverse and integral customer base is closely linked to the diversity and inclusion that we experience within General Motors.
**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**:
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
**Accommodations**:

📌 Social Media Specialist (Xico)
🏢 General Motors
📍 Xico