**Adobe Target and Analytics Consultant**
**Responsibilities**:
- Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
- Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
- Launch and monitor Adobe Target Activities to track performance and optimize results.
- Troubleshoot Adobe Target issues and provide technical support to stakeholders.
- Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
- Define Key Performance Indicators, (KPIs) best analytics approach using Adobe Analytics Product Suite
- Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
- Stay up-to-date on the latest Adobe Target features and best practices.
- Refine data inputs to improve audience targeting accuracy and refinement.
- Work across business, development and execution teams to maintain uniformity in audience strategy implementation.




- Assess audience performance and deliver insights for optimization and enhancements.
**Knowledge and Skill**:
- In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
- Excellent knowledge of Adobe Analytics and Adobe DTM/Launch
- Proficiency in JavaScript, HTML, CSS, and other web technologies.
- Good understanding of Optimization / Testing Tools like Adobe Target.
- Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
- Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
- Hands-on experience with network diagnostics, and network analytics tools.
- Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
- Bachelor's degree in computer science or related field.
- Knowledge of Web Analytics is a plus.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.

📌 Bt- Adobe Consultant- Senior - Ey - Gds (Xico)
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📍 Xico