Requirements
Program Manager â Marketing

Location: India
Function: Marketing
Reports to: Director â Marketing
Role Overview

The Program Manager â Marketing supports and executes GTM initiatives across Skilling programs in India. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.

This is a hands-on role for a marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.

Key Responsibilities

Campaign & Partner Marketing Execution
- Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, and government programs
- Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns
- Manage partner timelines, commitments, follow-ups, and execution quality across programs





Social Media & Events
- Plan and execute program-led social media initiatives aligned to GTM priorities in India along with the Digital Marketing team
- Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams
- Track performance of social and event channels and optimize based on outcomes

Platform Growth & Operations
- Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, WhatsApp, in-platform)
- Collaborate with product, growth, and triage teams to track conversions and funnel movement
- Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance

Content & Collateral
- Coordinate development of localized marketing assets including partner kits, decks, broch

📌 Partner Marketing (Tizayuca)
🏢 Wadhwani Foundation
📍 Tizayuca