Job Title: Senior Performance Marketing Specialist – Meta & TikTok

Location: Bogotá, Colombia or Mexico City, Mexico.

Type of Contract: Full-Time | EOR / Agency Partnership Model

Salary Range: Market Rates

Language Requirements: Fluent English Required

We are seeking a skilled Senior Performance Marketing Specialist with deep expertise in Meta and TikTok campaign execution, conversion tracking, and privacy-compliant advertising to join our growing team. You will play a key role in launching, optimizing, and scaling paid acquisition campaigns for U.S.-based brands while collaborating closely with a high-performance LATAM marketing team. Your work will directly impact client growth, campaign profitability, compliance standards, and the long-term success of our performance marketing division.

Key Responsibilities

- Launch, manage, and optimize high-performing paid campaigns across Meta Ads Manager and TikTok Ads
- Monitor campaign KPIs including ROAS, CAC, CTR, CPL, and conversion performance to drive continuous optimization
- Implement and troubleshoot pixel tracking, event tracking, tagging systems, and attribution workflows
- Collaborate closely with in-person team members from a shared coworking environment to improve execution speed and campaign performance
- Analyze campaign data, audience behavior, and funnel performance to identify growth opportunities
- Ensure campaigns and tracking systems comply with privacy and consent regulations including GDPR, HIPAA, and CCPA
- Prepare campaign reports, insights,



and optimization recommendations for internal stakeholders and clients
- Participate in creative strategy discussions, testing initiatives, and performance reviews to improve advertising effectiveness

Must-Have Qualifications

- 4+ years of hands-on performance marketing experience managing paid social campaigns
- Advanced experience with Meta Ads Manager, TikTok Ads, and paid social optimization strategies
- Experience working with U.S.-based brands or agencies
- Strong understanding of conversion tracking, Meta Pixel, TikTok Pixel, Google Tag Manager (GTM), and attribution systems
- Previous experience with US privacy compliance frameworks including GDPR, HIPAA, CCPA, and consent-based tracking practices
- Experience managing budgets, scaling campaigns, and improving performance metrics in fast-paced environments
- Excellent verbal and written English communication skills
- Strong analytical and problem-solving abilities with attention to detail
- Comfortable working in a collaborative coworking environment with other performance marketing specialists
- Passion for marketing, continuous learning, and staying current on platform updates and advertising trends

Preferred Qualifications

- Familiarity with healthcare, lead generation, or privacy-sensitive industries
- Experience with landing page optimization, CRO, and funnel analysis
- Knowledge of tools such as GA4, Termly, Zapier, or consent management platforms
- Experience collaborating with creative teams on ad testing and content strategy
- Background working in high-performance or highly accountable team cultures

📌 Senior Performance Marketing Specialist (México)
🏢 Nearshore Business Solutions
📍 México