Company OverviewOur client is a performance marketing agency specializing in mission-driven organizations across the higher education and nonprofit sectors. They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth: enrollments, applications, inquiries, and awareness.Your RoleThe Data & Analytics Specialist keeps that measurement trustworthy. You will own the client-facing and internal reporting dashboards, audit and fix conversion tracking across ad platforms and CRMs, and surface the patterns in the data before they turn into a client question nobody can answer. You report to the Data & Analytics Manager and work daily with the paid media and SEO teams.You'll:Build and maintain reporting dashboards that both marketers and non-technical stakeholders trustAudit pixel and tag implementation across Google Ads, Meta, LinkedIn, and programmatic campaignsConfigure and QA event tracking and goal completions in GA4 and Google Tag Manager, from ad click through CRM entryManage data flows between CRM platforms and upstream marketing systems so lead data stays attributed correctlyTroubleshoot tracking discrepancies across platforms and trace them to a root causeMaintain tagging plans, data dictionaries, and QA checklists so tracking stays documentedAnalyze marketing and CRM data to surface recommendations for the paid media and SEO teamsYou Bring:3+ years of hands-on analytics experience in a marketing or agency environmentExperience implementing and auditing conversion tracking and pixels across Google Ads, Meta, LinkedIn,



and GA4/Google Tag ManagerExperience working with CRM data flows, ideally Salesforce, HubSpot, or SlateStrong hands-on skills in data extraction, integration, and visualization toolsA working understanding of paid media and SEO performance metricsExperience with conversion rate optimization in lead generationStrong English communication skills, written and spoken, with the ability to translate what the data shows for a non-technical audienceBonus Points:Experience in education marketing, traditional or onlineExposure to predictive analytics or statistical analysis techniquesAgency background supporting multiple client accounts at onceFamiliarity with programmatic advertising platformsWhat's Offered:Fully remote work environment, roughly 40 hours a week with flexibility inside U.S. time zonesCompetitive compensation based on experience and scope, paid weekly in USD as a contractorReal ownership over conversion tracking and reporting, not just execution of someone else's specThe chance to build out the tracking and dashboard systems from the ground up, with visibility to the Data & Analytics Manager and leadershipA collaborative culture focused on accuracy, accountability, and continuous improvement20 days of PTO a year, covering holidays, sick time, and regular time off combined, plus a computer and starter equipment providedInterview Process:1️⃣ Intro call on your reporting and analytics background2️⃣ Technical interview on dashboards, KPIs, and tracking3️⃣ Team interview on collaboration and communication style4️⃣ Final interview with leadership

📌 Data & Analytics Specialist | Performance Marketing Agency | Remote (Tulum)
🏢 Atomic Hr
📍 Tulum