Key Account Manager – CPG Monetization

Area: DiDi Shop – CPG Monetization & Commercial Strategy

Location: Mexico City (Hybrid)

At DiDi Shop, we are expanding our commercial team and looking for a Key Account Manager - CPG Monetization.

This position is responsible for leading the commercial development strategy with major integral Consumer Packaged Goods (CPG/FMCG) brands.

The main objective of the role is to build comprehensive business plans that align brand volume goals with digital advertising investment strategies, co-financed promotions, and monetization initiatives on our platform.

Key Responsibilities

- Lead and manage an assigned portfolio of CPG accounts end-to-end.
- Design, present, and execute annual and semi-annual commercial plans aimed at maximizing revenue and incremental sales for each brand.
- Negotiate commercial and marketing budgets directly with decision-makers at CPG companies and media agencies.
- Continuously analyze performance metrics and commercial dashboards to translate numerical data into structured business proposals with clear return on investment (ROI).
- Ensure a consistent client reinvestment rate,



building long-term business relationships.
- Collaborate internally with Product, Operations, Marketing, Growth, and Finance teams to guarantee the proper execution of campaigns and initiatives.

Requirements

- Education: Bachelor's degree in Business Administration, Marketing, Commerce, Economics, or related fields.
- Professional Experience: 4 to 6 years of experience in Key Account Management (KAM), commercial development, Trade Marketing, E-commerce, or Monetization.
- Industry Background: Previous experience in Consumer Packaged Goods (CPG/FMCG) companies, E-commerce / Delivery / Quick-Commerce platforms, or agencies specializing in Retail Media and Performance.
- Analytical & Data Analysis: Proven ability to interpret commercial performance metrics and use them as sales, negotation, and business strategy.
- Commercial Skills: Solid track record in direct client-facing negotiations with corporate clients, handling objections, and revenue quota responsibility.
- Languages: Advanced English.

📌 Key Account Manager - CPG Monetization (México)
🏢 Didi
📍 México