Performance marketing will be centralized, with budget managed centrallyNeed someone who executes campaigns, not just publishes contentShould understand strategy: Father's Day, back-to-school, seasonal campaignsIdeal candidate: immigrant background or deep understanding of remittance cultureKnows what sending money home means emotionally and practicallyCan identify who the target audience watches, follows, and trustsNot someone who frames competition as only Félix Pago and RemitlyHouston visit surfaced a key insight: every Latino supermarket has an in-person remittance counterCustomers are used to in-person sending; that's the real competition to displaceSeniority: open to more junior profiles, could still be manager levelRequirementsPerformance marketing will be centralized, with budget managed centrallyNeed someone who executes campaigns,



not just publishes contentShould understand strategy: Father's Day, back-to-school, seasonal campaignsIdeal candidate: immigrant background or deep understanding of remittance cultureKnows what sending money home means emotionally and practicallyCan identify who the target audience watches, follows, and trustsNot someone who frames competition as only Félix Pago and RemitlyHouston visit surfaced a key insight: every Latino supermarket has an in-person remittance counterCustomers are used to in-person sending; that's the real competition to displaceSeniority: open to more junior profiles, could still be manager level

📌 Growth Manager- Mexico (Xico)
🏢 Talent Finders
📍 Xico