Farmers Insurance is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;).
They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees.
Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.About the RoleWe are seeking aMarketing Campaign Specialistto lead the end-to-end execution of customer marketing campaigns across multiple communication channels, includingemail, SMS, push notifications, and voice.
This role serves as the bridge between marketing strategy and campaign execution, ensuring initiatives are delivered accurately, on time, and aligned with business objectives.Working closely with Marketing, Creative, Legal, Analytics, Operations, and Enablement teams, you will manage the complete campaign lifecycle—from planning and requirements gathering through campaign build, launch, optimization, and performance analysis.
The idóneo candidate has hands-on experience withBrazeor similar marketing automation platforms, understands customer journey orchestration, and thrives in a collaborative, fast-paced environment.What You'll DoManage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voicePartner with Marketing and business stakeholders to gather campaign requirements and define execution plansBuild, test, launch, and monitor campaigns usingBrazeor similar marketing automation platformsCoordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teamsEnsure campaigns are delivered accurately, on schedule,



and aligned with marketing objectivesMonitor campaign performance and recommend optimizations to improve customer engagement and business resultsAnalyze campaign metrics and provide actionable insights to stakeholdersSupport customer journey design and lifecycle marketing initiatives through automated campaign workflowsManage campaign calendars, timelines, dependencies, and project documentationConduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and deliveryPartner with Analytics teams to develop dashboards and reporting that measure campaign effectivenessRecommend testing strategies, including A/B testing, segmentation, and personalization opportunitiesContinuously improve campaign execution processes, documentation, and operational efficienciesCollaborate with external vendors and internal partners to ensure successful campaign deliveryBachelor's degree in Marketing, Business, Engineering, Communications, or a related fieldExperience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operationsHands-on experience withBrazeor similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.)Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automationStrong understanding of customer segmentation, personalization, and lifecycle marketing strategiesExperience coordinating cross-functional teams and managing multiple campaigns simultaneouslyStrong analytical skills with the ability to interpret campaign performance metrics and recommend optimizationsExcellent project management, organizational, and communication skillsExperience with campaign QA, testing, and approval processesFamiliarity with digital marketing analytics and reporting dashboardsExperience with A/B testing and campaign optimization methodologies is preferredComprehensive benefits packageCareer development and training opportunitiesFlexible work arrangementsDynamic and inclusive work culture within a globally renowned groupPrivate Health InsurancePension PlanPaid Time OffTraining & DevelopmentPlease note:CVs must be submitted in English.
Applications submitted in other languages will not be considered.
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📌 Fbs - Marketing Campaign Specialist (México)
🏢 Capgemini
📍 México