We run a portfolio of performance-led DTC brands scaling fast across the US and international markets.We move quickly, test constantly, and win on strong creative and disciplined execution — and email plus CRM is one of our highest-leverage retention channels.We're looking for a technically strong Email Marketing Specialist to be the hands-on builder behind our Retention team's strategy in Klaviyo.This is a technical execution role: our Retention team sets the strategy and flow directives, copywriters supply the copy, and Marketing Operations owns the campaign calendar.You own the backend — building flows, wiring up triggers and integrations, managing data and deliverability, and making sure every automation fires exactly as intended.Strategy is collaborative — you'll work closely with the Retention and Growth leads and are always welcome to brainstorm and help shape ideas together.What You'll Be DoingKlaviyo & CRM Technical Build• Build and set up flows and campaigns in Klaviyo based on directives from the Retention team •Configure the CRM technical layer —triggers, events, flow filters, and conditional/branch splitting — so each journey fires on the right behavior at the right moment •Dynamic personalization —use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS •Data & integrations —manage the Shopify ↔ Klaviyo ↔ Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools •Deliverability infrastructure —maintain sender authentication (SPF, DKIM, DMARC)



and sending-domain health, plus list hygiene and sunset logic to protect inbox placement •Subscription setup —wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention •Implement provided copy —drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments to match the purpose of each flow/campaignCampaign Execution & Calendar• Execute the email calendar, which aligns with the paid-media sales calendar set by Marketing Operations (in collaboration with Retention) • Build, QA, and schedule campaigns end-to-end: links, personalization, rendering, and error checks before every send • Set up segmentation per Retention directives rather than blasting full lists by default • Coordinate closely with Retention, copy, and Growth so email execution supports the wider planTesting & Reporting• Set up and run A/B tests as directed by the Head of Growth / Retention leads, structured cleanly for reliable reads • Track and report execution metrics — sends launched, deliverability,



engagement — so Retention has clear data to optimize against • Flag issues and opportunities you spot; ideas are always welcome in team brainstormsRequirements•Proven Klaviyo experience —hands-on building flows, segments, and campaigns from scratch, including advanced flow logic (triggers, filters, conditional splits) •Dynamic content & templating —comfortable with Liquid, dynamic/personalization tags, and light HTML/CSS for building and troubleshooting responsive email templates •Data & integrations —understands events, custom properties, and syncing data across Shopify, Klaviyo, and a CRM; familiar with webhooks, APIs, or connectors (e.g. Zapier/Make) •Deliverability fundamentals —knows sender authentication (SPF, DKIM, DMARC), list hygiene, and how to protect inbox placement •Salesforce (or comparable CRM) —confident on the technical/data side: field mapping, syncing, and keeping data clean •Subscription know-how —experience with subscription apps and the rebill/retention mechanics behind a subscription DTC model •Strong execution & attention to detail —takes directives and builds them accurately, cleanly, and on time • Experience with DTC or ecommerce brands, ideally on ShopifyBenefits• Work at the technical heart of a high-leverage retention channel across a fast-scaling, multi-brand portfolio • Collaborative environment — strategy is shaped together, and you're welcome to brainstorm with Retention and Growth leads • A fast-paced team with no red tape — decisions happen quickly and good ideas ship • Learn directly from experienced Retention and Growth leads • Room to grow into a broader retention/lifecycle marketing role as the portfolio scales

📌 E-Mail Marketing Specialist (México)
🏢 Sin nombre
📍 México