Position Summary **This roles requires monthly visits to the the plant in Ciudad Obregon and travel to the USA to meet with USA retailers**
The Senior Key Account Manager, Professional Trades Segment will lead sales strategy, account management, channel development , and rep execution for 5 core end-user verticals ( Consumer / DIY, Beauty / Barber, Flooring & Surface Prep, Paint & Wallcovering, and General Contracting).
This leader will be responsible for driving profitable revenue growth, strengthening national account relationships, improving manufacturer's rep performance, and executing segment-specific growth plans.
The idóneo candidate will bring demonstrated experience managing Home Depot, Lowe's, major tool or trade-focused national accounts, and independent manufacturer's rep networks.
Key Responsibilities
- Strategic Account Management
- Directly manage strategic Professional Segment accounts, including: Home Depot, Lowe's, Milwaukee Tool.
- Directly manage and drive Beauty / Barber share gain with our Manufacturer's Rep Agencies.
- Build and execute annual account plans for each assigned strategic account.
- Own sales growth, profitability, forecasting, promotional planning, line reviews, assortment strategy, and account-level execution.
- Develop strong relationships across buying, merchandising, category management, supply chain, ecommerce, private label, and cross-functional customer teams.
- Identify new growth opportunities through assortment expansion, product upgrades, promotional programs, ecommerce optimization, and professional trade engagement.
- Partner with Product Management and Marketing to support customer-specific innovation, packaging, merchandising, and product positioning.
- Monitor account performance, competitive activity, pricing, promotional effectiveness, inventory, and sell-through trends.
Home Center and Retail Channel Leadership
Lead sales strategy and execution for big-box retail and home center channels .
Bring demonstrated experience working with Home Depot and Lowe's , including line reviews, category planning, retail merchandising, promotional programs, and ecommerce/catalog execution.
Support sell-in and sell-through of professional blade solutions across retail, pro desk, ecommerce, and trade-focused programs.
Partner with internal teams to ensure readiness for retail requirements, including product data, packaging, compliance, forecasting, inventory planning, and channel-specific content.




Identify opportunities to strengthen presence with professional users shopping through home center channels.
Collaborate with Marketing on retail and ecommerce content, product messaging, merchandising, and promotional support.
Beauty / Barber Vertical Leadership
- Manage and support the national manufacturer's rep network serving Beauty / Barber channels.
- Build and execute a Beauty / Barber growth plan focused on:
- Rep productivity, share gain, new product placement, distributor expansion, new account development, barber / beauty school activation, product educations, account management & repeat purchase cadence.
- Lead rep performance reviews, territory planning, pipeline tracking, and sales cadence.
- Ensure reps are equipped with clear selling tools, product knowledge, pricing guidance, samples, and market-specific messaging.
- Partner with Marketing on schools, influencer, distributor, and education-based activation programs.
- Partner with Product Management on voice-of-consumer, SKU opportunities, packaging needs, product feedback, and competitive insights.
- Track market trends, competitive products, pricing pressure, customer needs, and channel opportunities.
Manufacturer's Rep Management
- Lead, manage, and develop the national manufacturer's rep network supporting the Professional Segment.
- Set clear goals, territories, expectations, reporting cadence, and performance metrics for rep agencies.
- Conduct monthly business reviews with rep agencies principles.
- Develop rep scorecards measuring revenue, pipeline, new account activity, account coverage, training participation, and opportunity conversion.
- Partner with Marketing and Product Management to provide reps with sales tools, samples, product comparisons, launch kits, and customer presentations.
Sales Planning, Forecasting, and Business Management
- Own sales planning, forecasting, and performance tracking for the Professional Trades Segment.
- Track revenue, margin, sell-through, account profitability, pipeline, and rep productivity.
- Provide timely and accurate forecasts to leadership, operations, and supply chain.




- Monitor risks and opportunities against plan and recommend corrective actions.
- Partner with Finance on pricing, margin analysis, promotional ROI, and account profitability.
- Support annual budgeting and long-range planning for the Professional Segment.
Required Qualifications
- Bachelor's degree in Business, Marketing, Sales, or related field.
- 7+ years of progressive sales, national account management, channel sales, retail sales, or manufacturer's rep management experience.
- Demonstrated experience m anaging or supporting major retail/home center accounts , specifically Home Depot and Lowe's is preferred
- Demonstrated experience managing independent manufacturer's rep agencies networks.
- Experience selling into professional trades, retail, home improvement, hardware, tools, beauty/barber, industrial, construction, flooring, paint, general contracting, or related channels.
- Strong understanding of retail account management, line reviews, category management, assortment planning, promotional planning, ecommerce content, and sell-through execution.
- Proven ability to develop and execute annual account plans and channel growth strategies.
- Strong sales forecasting, business planning, negotiation, presentation, and relationship management skills.
- Ability to analyze sales data, margin, product mix, promotional results, customer performance, and rep productivity.
- Experience with syndicated retail data, customer portals, CRM systems, ERP systems, and account planning tools.
- Strong cross-functional leadership skills with the ability to influence Product, Marketing, Operations, Finance, Customer Service, and external partners.
- Willingness to travel for customer meetings, rep meetings, trade shows, distributor visits, retail reviews, and field work.
Preferred Qualifications
- MBA or advanced business degree.
- Experience managing OEM/private label customers , or trade-focused strategic accounts.
- Experience in razor blades, utility blades, cutting tools, hand tools, safety products, hardware, home improvement, construction products, grooming, beauty/barber, or professional trade consumables.
- Experience with Beauty / Barber distributors, reps, schools, or professional grooming channels.
- Travel
- Expected travel: *****%, depending on customer meetings, rep management, line reviews, trade shows, distributor visits, retail reviews, and field work.

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