Position: SEM & Paid Search Customer Success LeadLocation Remote LATAM (Mexico & Colombia preferred)Schedule: Full-time - Monday to Friday 9:00 AM – 5:00 PM U.S. Eastern Time or Pacific TimeAbout the RoleOur client is an AI-powered performance marketing company that helps brands scale paid search through innovative SEM strategies and proprietary ad creative technology.They are looking for an experienced Customer Success Lead / Director to own strategic client relationships end-to-end while serving as a player-coach for a team of SEM Account Managers.
This is a senior leadership role for someone who has already managed enterprise-level customer relationships, led SEM initiatives at scale, and mentored high-performing teams.The adecuado candidate combines deep hands-on SEM expertise with strong leadership, strategic thinking, and executive-level communication skills.
This person will be responsible for ensuring client success, driving retention and growth, establishing SEM best practices, and helping scale the company's customer success organization.Key ResponsibilitiesCustomer Success & Strategic Account Leadership- Own the customer relationship end-to-end, from onboarding through long-term account growth and renewal.
- Serve as the primary strategic advisor for a portfolio of enterprise clients, developing long-term SEM strategies aligned with business goals.
- Lead executive business reviews (QBRs), performance meetings, and strategic planning sessions with senior stakeholders.
- Drive customer retention, account expansion, and overall client satisfaction.SEM Strategy & Performance- Develop and oversee high-performing SEM strategies across Google Ads, Microsoft Ads (Bing Ads),



and other paid search platforms.
- Define campaign standards, optimization frameworks, and best practices across the SEM team.
- Analyze campaign performance, identify opportunities, and translate complex data into strategic recommendations.
- Leverage Google Sheets and Excel to analyze large datasets and support data-driven decision making.Team Leadership- Mentor, coach, and support a team of Customer Success Managers and SEM Account Managers.
- Lead onboarding, quality assurance, and ongoing professional development initiatives.
- Establish scalable workflows, documentation, and operational playbooks to improve consistency across the team.Ad Technology & Cross-Functional Collaboration- Champion the adoption of the company's proprietary ad creative technology to improve campaign performance at scale.
- Collaborate closely with Product, Engineering, Creative, and Operations teams to continuously improve customer outcomes.
- Help shape internal processes that support growth, automation, and operational excellence.Qualifications- 7+ years of hands-on experience managing SEM campaigns across Google Ads and Microsoft/Bing Ads.
- Proven experience owning senior client relationships and serving as the primary point of contact for enterprise accounts.




- Experience leading, mentoring, or managing SEM or Paid Search teams.
- Strong expertise in paid search strategy, campaign optimization, keyword management, bidding strategies, and performance analysis.
- Advanced proficiency in Google Sheets and Excel for reporting, analysis, and decision making.
- Experience presenting campaign performance and strategic recommendations to executive-level stakeholders.
- Strong communication, presentation, and problem-solving skills.
- Native or near-native English proficiency.
- Availability to work full-time during U.S. business hours.Nice to Have- Google Ads Search Certification.
- Experience working within digital marketing agencies or ad-tech companies.
- Experience with Search Ads 360, Google Ads Editor, or other enterprise SEM platforms.
- Familiarity with AI tools and automation platforms used to improve SEM workflows.
- Experience with ad technology platforms, creative automation, or campaign management software.
- Passion for staying current with SEM trends, Google Ads platform updates, and emerging technologies.
- Builder mindset with experience creating processes, documentation, or operational playbooks.Benefits- 100% Remote work.
- Work with cutting-edge AI-powered SEM technology.
- Opportunity to own strategic enterprise accounts from onboarding through renewal.
- Leadership role with direct impact on customer success and company growth.
- Collaborative, fast-paced environment focused on innovation and continuous improvement.
- Long-term career growth opportunities within a rapidly scaling company.

📌 Sem & Paid Search Customer Success Lead (Xico)
🏢 Vintti
📍 Xico