We're looking for someone who has built something.Maybe you started your own consumer brand.Maybe you joined a startup when it had 3 people and helped scale it.Maybe you took an unknown product and turned it into a real business.Maybe you were a founder's right hand.If you've spent your career managing large, established brands with big teams and endless resources, this probably isn't the right fit.We're looking for an operator.OverviewThe foundation has been built.Now we're looking for someone who wants to help build the next chapter and grow the DTC, retail, and eCommerce business.This isn't a role where you'll only own marketing.You'll help run the business, owning everything from DTC growth and eCommerce performance to retail expansion, profitability, product launches, and day-to-day execution.You'll work directly with the founder, have a seat at the table, and play a key role in shaping the future of the company.ResponsibilitiesOwn revenue growth and P&L; performance across the businessGrow the business across Amazon, Mercado Libre, DTC/eCommerce, subscriptions, and retail channelsIdentify new opportunities to increase revenue, improve profitability, and expand into new products or channelsLaunch new products and bring them to market across multiple sales channelsManage external agencies, vendors, manufacturers, logistics partners, and other key business relationships while holding them accountable for resultsOptimize customer acquisition, conversion, retention, and lifetime value across DTC and marketplace channelsBuild reporting, forecasting,



and KPI dashboards to support data-driven decision makingWork closely with the founder to prioritize initiatives while independently driving execution across the businessRequirementsC1 English or equivalentExperience building or helping scale an early-stage business, either as a founder, early employee, Chief of Staff, General Manager, or business leaderDirect responsibility for P&L; management and overall business performanceExperience growing a consumer brand through DTC/eCommerce, Amazon, Mercado Libre, Shopify, retail, wholesale, or a combination of these channelsStrong understanding of consumer business metrics including revenue, profitability, CAC, ROAS, conversion rate, repeat purchase rate, customer lifetime value, inventory, forecasting, and cash flowComfortable making decisions with limited information and operating in a fast-moving startup environmentWilling to roll up your sleeves and move between strategy and execution without hesitationWilling to visit the offices in Mexico City once a week to meet with the founderBonus PointsYou've helped scale a consumer brand from zero to meaningful revenueYou've built brands that consumers had never heard of and successfully created demandYou've managed Amazon Seller Central, Shopify, Mercado Libre, Klaviyo, or similar eCommerce platformsYou've worked in consumer products, food & beverage, wellness, or another fast-moving consumer categoryYou've managed external agencies, fulfillment providers, manufacturers, or operational partnersBenefitsCompetitive base salary plus performance bonusEquity participationPTO#J-*****-Ljbffr

📌 Executive Business Partner (Estado de México)
🏢 Sur Global
📍 Estado de México