**Journey with us!
** Combine your career goals and sense of adventure by joining our incredible team of employees at **Royal Caribbean Group** We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world
We are proud to be the vacation-industry leader with general brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests
Royal Caribbean Group's Commercial team has an exciting career opportunity for a full time Sr Mgr Commercial Lacar reporting to the AVP LACAR IRs
The Senior Manager Commercial - Mexico & Latin America plays a pivotal role in driving strategic commercial initiatives and operational excellence across the region This role leads cross-functional projects aligned with Royal Caribbean International's global priorities including long-term strategic planning deployment optimization revenue growth and market development The position requires strong collaboration across cultural and geographical boundaries working closely with senior leadership Revenue Management Deployment & Itinerary Planning and Financial Planning & Analysis This leader will also support the development of new revenue streams and distribution strategies while representing the region in global forums and ensuring alignment with the brand's vision for profitable growth and expansion
**_ Position Based at the Mexico City Office and Open to Travel_**
**Strategy & Planning**




- Develop and execute multi-year commercial strategies aligned with Royal Caribbean's global objectives and tailored to the Latin American market Lead the Annual Operating Plan (AOP) process for Mexico and Latin America integrating inputs from Sales Marketing Revenue Management
- and Finance Identify growth opportunities through market analysis competitive benchmarking
- and consumer insights Owns and executes the brand ́s high-level global strategic process including development of the strategic framework strategic vision and KPIs
- while continuously aligning strategies and initiatives with brand objectives Guides business decisions to maximize various streams of revenue and utilization by partnering with internal and external departments to gather robust information that includes but is not limited to analytics correlation analysis customer information and data
- and return on invested capital analysis Brings creative ideas that meet needs solve problems and drive the business strategy Manages the creative process and facilitates brainstorming
- Projects how ideas may play out in the marketplace
**Revenue & Market Performance**
Monitor and analyze market performance against targets; recommend tactical actions to optimize guest sourcing load factors
- and net ticket revenue
- Collaborate with Revenue Management to ensure pricing strategies and promotions are aligned with market dynamics and brand positioning Collaborate with the Onboard Revenue team to ensure reaching OBR targets and revenue Including PCP
- Casino and On-board performance




**Distribution & Trade Channel Management**
Develop and manage trade distribution strategies including commission structures co-op marketing investments
- and incentive programs Build strong relationships with key trade partners preferred sales representatives (PSRs)
- and corporate accounts to drive sales and profitability
**Digital & Direct-to-Consumer Focus**
- Support the development of digital distribution platforms and direct-to-consumer strategies in collaboration with global and regional teams
- Ensure digital marketing activities are optimized for ROI and aligned with brand standards
**Commercial Reporting & Analysis**
- Lead the creation of commercial dashboards and performance reports to support decision-making and strategic planning
- Provide insights and recommendations to senior leadership through executive-level presentations and business cases
**Cross-Functional Collaboration**
- Partner with global teams in Miami and other international offices to ensure strategic alignment and operational efficiency
- Represent the Latin America region in global commercial forums and planning meetings
Performs other duties as required This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position Employees will be required to perform any other job-related duties assigned by their supervisor or management
Bachelor's degree in Business Marketing Finance
- or related field; MBA preferred Minimum of 8 years of experience in commercial revenue management or strategic planning roles ideally within the travel cruise
- or hospitality industry
- Proven experience in leading cross-functional teams and managing complex commercial initiatives Stro

📌 Sr. Mgr, Commercial Lacar (Xico)
🏢 Royal Caribbean Group
📍 Xico